Who owns the DIRECT CHOICE trademark?

The DIRECT CHOICE trademark is owned by NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY.

What is the serial number for DIRECT CHOICE?

The USPTO serial number for DIRECT CHOICE is 73678573.

What is the registration number for DIRECT CHOICE?

DIRECT CHOICE is registered under USPTO registration number 1498021.

DIR

USPTO Trademark Record

ABANDONED

DIRECT CHOICE

Q: What class is the DIRECT CHOICE trademark registered in?

The DIRECT CHOICE trademark is registered in Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services).

SN 73678573·Reg 1498021·Filed Aug 13, 1987

Owner NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY

Financial, monetary and banking services; insurance services; real estate services.; Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

DIRECT CHOICE (Serial No. 73678573), Registration No. 1498021, is a abandoned US trademark filed on Aug 13, 1987 by NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY. This trademark covers Class 036 (Insurance, financial & real estate services), Class 042 (Scientific, technology & SaaS services).

Mark Intelligence

DIRECT CHOICE (Reg. #1498021) is an abandoned US trademark that was filed in 1987 but has since been abandoned. The mark covers Class 036 (Insurance, financial & real estate services) and Class 042 (Scientific, technology & SaaS services) respectively. Goods and services include Financial, monetary and banking services; insurance services; real estate services.; Scientific and technological servic.... The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 13, 1987

SERIAL

73678573

REG#

1498021

REGISTERED

Jul 26, 1988

Owner

Applicant

NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY

Entity

Corporation

State

Address

20 WASHINGTON AVENUE SOUTH, MINNEAPOLIS, MN, 55440

Country

Attorney

NamePAUL A. WELTER

Law firm

PAUL A WELTER MERCHANT, GOULD, SMITH, EDELL, ET AL

Address

90 S SEVENTH ST, 3100 NORWEST CTR, MINNEAPOLIS, MN 55402, UNITED STATES

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Filing Information

StatusABANDONED

Filing DateAug 13, 1987

Serial Number73678573

Registration No.1498021

Registration DateJul 26, 1988

Status DateMay 02, 2009

Published for OppositionMay 03, 1988

Mark TypeTypeset (words/letters/numbers)

Status DescriptionDead and cancelled, Section 8

Filing Signals

FILED

1987

YEARS AGO

39y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 101, 102

First use anywhere: Jun 23, 1987

First use in commerce: Jun 23, 1987

Financial, monetary and banking services; insurance services; real estate services.

Class 042Scientific, technology & SaaS services

US codes: 100

First use anywhere: Jun 23, 1987

First use in commerce: Jun 23, 1987

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

13 events

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

May 02, 2009

CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

CASE FILE IN TICRS

Jun 24, 2008

CASE FILE IN TICRS

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 28, 1994

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Dec 13, 1993

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jul 26, 1988

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

May 03, 1988

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Apr 05, 1988

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 05, 1988

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINERS AMENDMENT MAILED

Feb 26, 1988

EXAMINERS AMENDMENT MAILED

Feb 16, 1988

EXAMINERS AMENDMENT MAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 11, 1988

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Dec 11, 1987

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Nov 03, 1987

ASSIGNED TO EXAMINER

DIRECT CHOICE

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Other Marks by NORTHWESTERN NATIONAL LIFE INSURANCE COMPANY

Other Marks in Class 036 — Insurance, financial & real estate services

Other Marks by PAUL A. WELTER

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