Who owns the DIRECTION UP trademark?

The DIRECTION UP trademark is owned by Direction Up Basketball Camp LLC.

What class is the DIRECTION UP trademark registered in?

The DIRECTION UP trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for DIRECTION UP?

The USPTO serial number for DIRECTION UP is 90395910.

What is the registration number for DIRECTION UP?

DIRECTION UP is registered under USPTO registration number 6515722.

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Section 8 declaration window

October 12, 2027

341 days remaining

DIR

DIRECTION UP

REGISTERED

Serial: 90395910
Reg: 6515722
Filed: Dec 19, 2020
Owner: Direction Up Basketball Camp LLC

Education; providing of training; entertainment; sporting and cultural activities.

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Apr 15, 2015

First use in commerce: Jun 01, 2015

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

9 events

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 12, 2026

Code REM1

REGISTERED-PRINCIPAL REGISTER

Oct 12, 2021

Code R.PR

PUBLISHED FOR OPPOSITION

Jul 27, 2021

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 27, 2021

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 07, 2021

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 21, 2021

Code CNSA

ASSIGNED TO EXAMINER

Jun 14, 2021

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 04, 2021

Code NWOS

NEW APPLICATION ENTERED

Dec 23, 2020

Code NWAP

DIRECTION UP

What to file next

Full Goods & Services

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