Who owns the DURABILITY IS IN OUR DNA trademark?

The DURABILITY IS IN OUR DNA trademark is owned by Carhartt, Inc..

What class is the DURABILITY IS IN OUR DNA trademark registered in?

The DURABILITY IS IN OUR DNA trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for DURABILITY IS IN OUR DNA?

The USPTO serial number for DURABILITY IS IN OUR DNA is 99493065.

What is the registration number for DURABILITY IS IN OUR DNA?

DURABILITY IS IN OUR DNA is registered under USPTO registration number 8293380.

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Updated Nov 1, 2026·14 searches this week

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Section 8 declaration window

June 09, 2032

2047 days remaining

DUR

DURABILITY IS IN OUR DNA

REGISTERED

Serial: 99493065
Reg: 8293380
Filed: Nov 12, 2025
Owner: Carhartt, Inc.

Advertising; business management, organization and administration; office functions.

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Sep 09, 2024

First use in commerce: Sep 20, 2024

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

9 events

REGISTERED-PRINCIPAL REGISTER

Jun 09, 2026

Code R.PR

PUBLISHED FOR OPPOSITION

Apr 21, 2026

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 21, 2026

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 15, 2026

Code NONP

ASSIGNED TO EXAMINER

Mar 23, 2026

Code DOCK

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 23, 2026

Code CNSA

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 12, 2026

Code NWOS

NEW APPLICATION ENTERED

Nov 12, 2025

Code NWAP

APPLICATION FILING RECEIPT MAILED

Nov 12, 2025

Code MAFR

DURABILITY IS IN OUR DNA

What to file next

Full Goods & Services

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