Who owns the EL TORO trademark?

The EL TORO trademark is owned by SAZERAC BRANDS, LLC.

What class is the EL TORO trademark registered in?

The EL TORO trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for EL TORO?

The USPTO serial number for EL TORO is 73028587.

What is the registration number for EL TORO?

EL TORO is registered under USPTO registration number 1020674.

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USPTO Trademark Record

REGISTERED

EL TORO

SN 73028587·Reg 1020674·Filed Aug 05, 1974

Owner SAZERAC BRANDS, LLC

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

EL TORO (Serial No. 73028587), Registration No. 1020674, is a registered US trademark filed on Aug 05, 1974 by SAZERAC BRANDS, LLC. This trademark covers Class 033 (Alcoholic beverages (except beer)).

Section 8/9 declaration window: September 17, 2035

Mark Intelligence

EL TORO (Reg. #1020674) is a registered US trademark that has been protecting its owner, SAZERAC BRANDS, LLC, since 1974. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages..

FILED

Aug 05, 1974

SERIAL

73028587

REG#

1020674

REGISTERED

Sep 16, 1975

Filing Information

StatusREGISTERED

Filing DateAug 05, 1974

Serial Number73028587

Registration No.1020674

Registration DateSep 16, 1975

Status DateDec 22, 2025

Next RenewalSeptember 17, 2035

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 049

First use anywhere: Jul 16, 1959

First use in commerce: Jul 16, 1959

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

39 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 22, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 22, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

Dec 22, 2025

REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Dec 22, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Sep 15, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 16, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 01, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 01, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 01, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 01, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 01, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 09, 2018

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 09, 2018

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 31, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 31, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Mar 09, 2016

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 25, 2015

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 07, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 07, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Oct 07, 2015

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 07, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Sep 08, 2015

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 09, 2013

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Dec 07, 2011

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 17, 2009

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 09, 2009

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 05, 2009

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 05, 2009

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 11, 2009

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 18, 2007

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 18, 2007

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

ASSIGNED TO PARALEGAL

May 19, 2005

ASSIGNED TO PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 19, 2005

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

May 19, 2005

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

PAPER RECEIVED

Mar 22, 2005

PAPER RECEIVED

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Mar 22, 2005

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jul 27, 1995

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

Jun 19, 1995

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 23, 1981

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

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