Who owns the EQUAL trademark?

The EQUAL trademark is owned by HEARTLAND CONSUMER PRODUCTS LLC.

What is the serial number for EQUAL?

The USPTO serial number for EQUAL is 87436945.

What is the registration number for EQUAL?

EQUAL is registered under USPTO registration number 5354439.

EQUAL - Owned by HEARTLAND CONSUMER PRODUCTS LLC - (Class 001, Class 030)

Q: What class is the EQUAL trademark registered in?

The EQUAL trademark is registered in Class 001 (Chemicals for industrial, scientific & agricultural use), Class 030 (Coffee, tea, rice, bakery goods & condiments).

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 001Chemicals for industrial, scientific & agricultural use

US codes: 001, 005, 006, 010, 026, 046

First use anywhere: Mar 15, 2012

First use in commerce: Apr 01, 2012

Chemicals for use in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins, unprocessed plastics; fire extinguishing and fire prevention compositions; tempering and soldering preparations; substances for tanning animal skins and hides; adhesives for use in industry; compost, manures, fertilizers; biological preparations for use in industry and science.

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Mar 15, 2012

First use in commerce: Apr 01, 2012

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Status History

39 events

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Sep 02, 2026

Code ASGN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 12, 2026

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 12, 2026

Code CHAN

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 12, 2026

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 12, 2026

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 12, 2026

Code TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Aug 12, 2026

Code EWAF

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Aug 16, 2024

Code ASCK

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 10, 2024

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jun 10, 2024

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jun 10, 2024

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Dec 04, 2023

Code E815

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 14, 2023

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 14, 2023

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 14, 2023

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 14, 2023

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 14, 2023

Code CHAN

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 12, 2022

Code REM1

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 11, 2021

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 11, 2021

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 11, 2021

Code ARAA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Oct 11, 2021

Code EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 11, 2021

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 11, 2021

Code CHAN

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jul 01, 2020

Code ASCK

REGISTERED-PRINCIPAL REGISTER

Dec 12, 2017

Code R.PR

PUBLISHED FOR OPPOSITION

Sep 26, 2017

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 26, 2017

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 06, 2017

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 17, 2017

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 11, 2017

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 10, 2017

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 10, 2017

Code CRFA

NON-FINAL ACTION WRITTEN

Aug 02, 2017

Code CNRT

NON-FINAL ACTION E-MAILED

Aug 02, 2017

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 02, 2017

Code GNRN

ASSIGNED TO EXAMINER

Aug 01, 2017

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 09, 2017

Code NWOS

NEW APPLICATION ENTERED

May 08, 2017

Code NWAP

Other Marks by HEARTLAND CONSUMER PRODUCTS LLC

Additional USPTO filings from the same owner.

PRO

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SLI

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REGISTERED

BES

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88325617

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REGISTERED

LIF

LIFE'S SWEETER WITH EQUAL

88352466

HEARTLAND CONSUMER PRODUCTS LLC

REGISTERED

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EQUAL

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by HEARTLAND CONSUMER PRODUCTS LLC

Other Marks in Class 001 — Chemicals for industrial, scientific & agricultural use

Other Marks by Lindsey N. Rothrock

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