Who owns the ESSENTIAL CHOICE trademark?

The ESSENTIAL CHOICE trademark is owned by T. Rowe Price Group, Inc..

What class is the ESSENTIAL CHOICE trademark registered in?

The ESSENTIAL CHOICE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for ESSENTIAL CHOICE?

The USPTO serial number for ESSENTIAL CHOICE is 86585931.

What is the registration number for ESSENTIAL CHOICE?

ESSENTIAL CHOICE is registered under USPTO registration number 5027979.

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Updated Oct 31, 2026·25 searches this week

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Section 8/9 declaration window

August 25, 2036

3586 days remaining

ESS

ESSENTIAL CHOICE

REGISTERED

Serial: 86585931
Reg: 5027979
Filed: Apr 02, 2015
Owner: T. Rowe Price Group, Inc.

Financial, monetary and banking services; insurance services; real estate services.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Apr 01, 2015

First use in commerce: Apr 01, 2015

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

56 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 27, 2026

Code APRE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 27, 2026

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Oct 27, 2026

Code RNL1

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 27, 2026

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Aug 10, 2026

Code E89R

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 08, 2026

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 08, 2026

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 08, 2026

Code TCCA

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 23, 2025

Code REM2

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 15, 2024

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 15, 2024

Code CHAN

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 15, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 15, 2024

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 15, 2024

Code TCCA

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 25, 2023

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 25, 2023

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 25, 2023

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 25, 2023

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 25, 2023

Code CHAN

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 25, 2021

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 25, 2021

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Dec 25, 2021

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Sep 22, 2021

Code E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Aug 23, 2021

Code REM1

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 18, 2019

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 18, 2019

Code ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 17, 2017

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 17, 2017

Code ARAA

REGISTERED-PRINCIPAL REGISTER

Aug 23, 2016

Code R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 19, 2016

Code SUNA

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 18, 2016

Code AITU

STATEMENT OF USE PROCESSING COMPLETE

Jul 18, 2016

Code SUPC

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 18, 2016

Code CNPR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 22, 2016

Code TCCA

TEAS STATEMENT OF USE RECEIVED

Jun 22, 2016

Code EISU

USE AMENDMENT FILED

Jun 22, 2016

Code IUAF

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2016

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2016

Code ARAA

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 02, 2016

Code NOAM

PUBLISHED FOR OPPOSITION

Dec 08, 2015

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 08, 2015

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 18, 2015

Code NONP

LAW OFFICE PUBLICATION REVIEW COMPLETED

Nov 05, 2015

Code PREV

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 04, 2015

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Nov 03, 2015

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Nov 02, 2015

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 02, 2015

Code CRFA

ASSIGNED TO EXAMINER

May 06, 2015

Code DOCK

NON-FINAL ACTION WRITTEN

May 06, 2015

Code CNRT

NON-FINAL ACTION E-MAILED

May 06, 2015

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 06, 2015

Code GNRN

PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED

Apr 15, 2015

Code AMPX

ASSIGNED TO LIE

Apr 14, 2015

Code ALIE

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 13, 2015

Code NWOS

TEAS VOLUNTARY AMENDMENT RECEIVED

Apr 08, 2015

Code PARI

NEW APPLICATION ENTERED

Apr 06, 2015

Code NWAP

ESSENTIAL CHOICE

What to file next

Full Goods & Services

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Other Marks by T. Rowe Price Group, Inc.

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