Who owns the EXPLORE GOODNESS trademark?

The EXPLORE GOODNESS trademark is owned by BOSTON BEER CORPORATION.

What class is the EXPLORE GOODNESS trademark registered in?

The EXPLORE GOODNESS trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for EXPLORE GOODNESS?

The USPTO serial number for EXPLORE GOODNESS is 86726634.

What is the registration number for EXPLORE GOODNESS?

EXPLORE GOODNESS is registered under USPTO registration number 5074616.

Sealvo

Home Search: EXPLORE GOODNESSEXPLORE GOODNESS #86726634

Back

Updated Oct 14, 2026·26 searches this week

View on USPTO TSDR Find similar marks

EXP

USPTO Trademark Record

REGISTERED

EXPLORE GOODNESS

SN 86726634·Reg 5074616·Filed Aug 17, 2015

Owner BOSTON BEER CORPORATION

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

EXPLORE GOODNESS (Serial No. 86726634), Registration No. 5074616, is a registered US trademark filed on Aug 17, 2015 by BOSTON BEER CORPORATION. This trademark covers Class 033 (Alcoholic beverages (except beer)).

renewal 10y period: November 02, 202618 days remaining

Mark Intelligence

EXPLORE GOODNESS (Reg. #5074616) is a registered US trademark that has been protecting its owner, BOSTON BEER CORPORATION, since 2015. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 17, 2015

SERIAL

86726634

REG#

5074616

REGISTERED

Nov 01, 2016

Filing Information

StatusREGISTERED

Filing DateAug 17, 2015

Serial Number86726634

Registration No.5074616

Registration DateNov 01, 2016

Status DateMay 09, 2023

Published for OppositionJan 12, 2016

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 047, 049

First use anywhere: May 20, 2016

First use in commerce: May 20, 2016

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

32 events

TEAS SECTION 8 & 9 RECEIVED

Sep 30, 2026

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 01, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 09, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 09, 2023

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

May 09, 2023

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Oct 28, 2022

TEAS SECTION 8 & 15 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 05, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 05, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 05, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 05, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Oct 05, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 05, 2022

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 01, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 07, 2017

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 07, 2017

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

REGISTERED-PRINCIPAL REGISTER

Nov 01, 2016

REGISTERED-PRINCIPAL REGISTER

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 27, 2016

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 27, 2016

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 28, 2016

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 27, 2016

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Sep 26, 2016

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 23, 2016

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Aug 31, 2016

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Aug 31, 2016

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Mar 08, 2016

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jan 12, 2016

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jan 12, 2016

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 24, 2015

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Dec 04, 2015

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Dec 01, 2015

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Aug 20, 2015

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 20, 2015

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Other Marks by BOSTON BEER CORPORATION

Additional USPTO filings from the same owner.

SAM

SAMUEL ADAMS

88257066

Boston Beer Corporation

REGISTERED

SIN

SINLESS

98913064

Boston Beer Corporation

REGISTERED

LYT

LYTT

99240325

Boston Beer Corporation

REGISTERED

DRE

DREAM TEAM

88730458

Boston Beer Corporation

REGISTERED

Other Marks in Class 033 — Alcoholic beverages (except beer)

Recently filed and registered marks in the same international class.

GOO

GOODNESS GRAPE

90370723

Precept Brands LLC

REGISTERED

EXP

EXPLORE NEW TERRITORY

99053948

15 Stars, LLC

REGISTERED

EXP

EXPLORE THE ORCHARD

97825294

Groben Wine, LLC

REGISTERED

EXP

EXPLORE THE WORLD

90136853

FALKNER, TAWNYA, MS.

REGISTERED

Other Marks by Michael G. Andrews

Additional USPTO filings handled by the same attorney of record.

SAM

SAMUEL ADAMS

88257066

REGISTERED

DRE

DREAM TEAM

88730458

REGISTERED

MER

MERMAN NY IPA

88746197

REGISTERED

TRU

TRULY ON ICE

88760190

REGISTERED

EXPLORE GOODNESS

Run a conflict check

Other Marks by BOSTON BEER CORPORATION

Other Marks in Class 033 — Alcoholic beverages (except beer)

Other Marks by Michael G. Andrews

Get pre-filing clearance

Search 14M+ trademarks

Resources

Company