Who owns the EYECHOICE trademark?

The EYECHOICE trademark is owned by AMERITAS HOLDING COMPANY.

What class is the EYECHOICE trademark registered in?

The EYECHOICE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for EYECHOICE?

The USPTO serial number for EYECHOICE is 78750459.

What is the registration number for EYECHOICE?

EYECHOICE is registered under USPTO registration number 3210691.

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Section 8 & 9 renewal window

February 22, 2027

106 days remaining

EYE

EYECHOICE

REGISTERED

Serial: 78750459
Reg: 3210691
Filed: Nov 09, 2005
Owner: AMERITAS HOLDING COMPANY

Financial, monetary and banking services; insurance services; real estate services.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Oct 15, 2004

First use in commerce: Oct 15, 2004

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

27 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 20, 2026

Code REM2

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 15, 2017

Code APRE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 15, 2017

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 15, 2017

Code RNL1

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 15, 2017

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Feb 20, 2017

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 20, 2016

Code REM2

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 20, 2012

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 20, 2012

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 20, 2012

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Aug 29, 2012

Code E815

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Aug 06, 2008

Code ASGN

REGISTERED-PRINCIPAL REGISTER

Feb 20, 2007

Code R.PR

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Jan 12, 2007

Code ETOP

EXTENSION OF TIME TO OPPOSE RECEIVED

Sep 28, 2006

Code ETOF

PUBLISHED FOR OPPOSITION

Aug 29, 2006

Code PUBO

NOTICE OF PUBLICATION

Aug 09, 2006

Code NPUB

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jul 06, 2006

Code PREV

ASSIGNED TO LIE

Jun 30, 2006

Code ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 29, 2006

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 28, 2006

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 23, 2006

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 23, 2006

Code CRFA

PRIORITY ACTION WRITTEN

May 17, 2006

Code CPRA

PRIORITY ACTION E-MAILED

May 17, 2006

Code GPRA

ASSIGNED TO EXAMINER

May 15, 2006

Code DOCK

NEW APPLICATION ENTERED

Nov 15, 2005

Code NWAP

EYECHOICE

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