Who owns the FIRSTHOME PLUS trademark?

The FIRSTHOME PLUS trademark is owned by Guaranteed Rate, Inc..

What class is the FIRSTHOME PLUS trademark registered in?

The FIRSTHOME PLUS trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for FIRSTHOME PLUS?

The USPTO serial number for FIRSTHOME PLUS is 98918462.

What is the registration number for FIRSTHOME PLUS?

FIRSTHOME PLUS is registered under USPTO registration number 7927646.

Sealvo

Home Search: FIRSTHOME PLUSFIRSTHOME PLUS #98918462

Back

Updated Sep 18, 2026·28 searches this week

View on USPTO TSDR Find similar marks

FIR

USPTO Trademark Record

REGISTERED

FIRSTHOME PLUS

SN 98918462·Reg 7927646·Filed Dec 23, 2024

Owner Guaranteed Rate, Inc.

Financial, monetary and banking services; insurance services; real estate services.

FIRSTHOME PLUS (Serial No. 98918462), Registration No. 7927646, is a registered US trademark filed on Dec 23, 2024 by Guaranteed Rate, Inc.. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: September 02, 2031

Conflict Analysis

Full conflict analysis for FIRSTHOME PLUS (SN 98918462) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

FIRSTHOME PLUS (Reg. #7927646) is a registered US trademark that has been protecting its owner, Guaranteed Rate, Inc., since 2024. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 23, 2024

SERIAL

98918462

REG#

7927646

REGISTERED

Sep 02, 2025

Filing Information

StatusREGISTERED

Filing DateDec 23, 2024

Serial Number98918462

Registration No.7927646

Registration DateSep 02, 2025

Status DateSep 02, 2025

Published for OppositionJul 15, 2025

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Feb 21, 2023

First use in commerce: Feb 21, 2023

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Run a conflict check

Search by serial number, mark name, or logo. See conflicting marks ranked by risk with clear explanations of what contributed.

Run conflict check

Status History

16 events

REGISTERED-PRINCIPAL REGISTER

Sep 02, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 02, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jul 15, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 15, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 09, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 10, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

Jun 06, 2025

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 06, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 06, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 29, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

May 07, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

May 07, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 07, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 05, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 27, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 23, 2024

NEW APPLICATION ENTERED

Other Marks by Guaranteed Rate, Inc.

Additional USPTO filings from the same owner.

RAT

RATE TITLE AGENCY

99040133

Guaranteed Rate, Inc.

REGISTERED

1ST

1STRESPONDER+

98831174

Guaranteed Rate, Inc.

REGISTERED

ECO

ECOSMART

98885073

Guaranteed Rate, Inc.

REGISTERED

RAT

RATE PORTFOLIO

99045138

Guaranteed Rate, Inc.

REGISTERED

Other Marks in Class 036 — Insurance, financial & real estate services

Recently filed and registered marks in the same international class.

FIR

FIRSTHOME+ PROGRAM

97790341

Guaranteed Rate, Inc.

REGISTERED

PLU

PLUS

79404287

Hanwha Life Insurance Co., Ltd.

REGISTERED

PLU

PLUS

86681327

Plus Ventures, LLC

REGISTERED

PLU

PLUS

97369344

Holmes, Murphy and Associates, LLC

REGISTERED

Other Marks by Rebecca Liebowitz

Additional USPTO filings handled by the same attorney of record.

AUT

AUTOFLEET

99251675

REGISTERED

RAT

RATE TITLE AGENCY

99040133

REGISTERED

ARM

ARMED TO FARM

99620235

REGISTERED

79425605

REGISTERED

FIRSTHOME PLUS

Run a conflict check

Other Marks by Guaranteed Rate, Inc.

Other Marks in Class 036 — Insurance, financial & real estate services

Other Marks by Rebecca Liebowitz

Get pre-filing clearance

Search 15M+ trademarks

Resources

Company