Who owns the FOR THE LOVE OF CALIFORNIANS trademark?

The FOR THE LOVE OF CALIFORNIANS trademark is owned by California Health Benefit Exchange.

What class is the FOR THE LOVE OF CALIFORNIANS trademark registered in?

The FOR THE LOVE OF CALIFORNIANS trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for FOR THE LOVE OF CALIFORNIANS?

The USPTO serial number for FOR THE LOVE OF CALIFORNIANS is 99835030.

What is the registration number for FOR THE LOVE OF CALIFORNIANS?

FOR THE LOVE OF CALIFORNIANS is registered under USPTO registration number 0.

FOR

USPTO Trademark Record

PENDING

FOR THE LOVE OF CALIFORNIANS

SN 99835030·Reg 0·Filed May 20, 2026

Owner California Health Benefit Exchange

Advertising; business management, organization and administration; office functions.

FOR THE LOVE OF CALIFORNIANS (Serial No. 99835030), Registration No. 0, is a pending US trademark filed on May 20, 2026 by California Health Benefit Exchange. This trademark covers Class 035 (Advertising, business management & retail services).

Office Action response: January 06, 202789 days remaining

Mark Intelligence

FOR THE LOVE OF CALIFORNIANS (Reg. #0) is a pending US trademark that was filed in 2026 and is currently under USPTO examination. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions..

FILED

May 20, 2026

SERIAL

99835030

REG#

Owner

Applicant

California Health Benefit Exchange

Entity

Government / University

State

Address

1601 Exposition Blvd., Sacramento, CA, 95815

Country

Attorney

NamePamela Gottman

Address

1601 Exposition Blvd, Sacramento, CA 95815, United States

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Filing Information

StatusPENDING

Filing DateMay 20, 2026

Serial Number99835030

Registration No.0

Status DateOct 06, 2026

Mark TypeStandard characters

Status DescriptionLive and pending, final refusal mailed

Filing Signals

FILED

2026

YEARS AGO

CLASSES

MADRID FILINGS

—

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Oct 01, 2013

First use in commerce: Oct 01, 2013

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

16 events

FINAL REFUSAL WRITTEN

Oct 06, 2026

FINAL REFUSAL WRITTEN

FINAL REFUSAL E-MAILED

Oct 06, 2026

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Oct 06, 2026

NOTIFICATION OF FINAL REFUSAL EMAILED

TEAS REQUEST FOR RECONSIDERATION RECEIVED

Oct 06, 2026

TEAS REQUEST FOR RECONSIDERATION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 06, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 06, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 17, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 17, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 17, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Sep 16, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Sep 16, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Sep 16, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Sep 15, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 31, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 20, 2026

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

May 20, 2026

APPLICATION FILING RECEIPT MAILED

FOR THE LOVE OF CALIFORNIANS

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Other Marks by California Health Benefit Exchange

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