Who owns the GM REWARDS trademark?

The GM REWARDS trademark is owned by General Motors LLC.

What class is the GM REWARDS trademark registered in?

The GM REWARDS trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for GM REWARDS?

The USPTO serial number for GM REWARDS is 98836099.

What is the registration number for GM REWARDS?

GM REWARDS is registered under USPTO registration number 8451901.

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Updated Oct 7, 2026·24 searches this week

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GMR

USPTO Trademark Record

REGISTERED

GM REWARDS

SN 98836099·Reg 8451901·Filed Nov 04, 2024

Owner General Motors LLC

Financial, monetary and banking services; insurance services; real estate services.

GM REWARDS (Serial No. 98836099), Registration No. 8451901, is a registered US trademark filed on Nov 04, 2024 by General Motors LLC. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: September 22, 2032

Mark Intelligence

GM REWARDS (Reg. #8451901) is a registered US trademark that has been protecting its owner, General Motors LLC, since 2024. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Nov 04, 2024

SERIAL

98836099

REG#

8451901

REGISTERED

Sep 22, 2026

Filing Information

StatusREGISTERED

Filing DateNov 04, 2024

Serial Number98836099

Registration No.8451901

Registration DateSep 22, 2026

Status DateSep 22, 2026

Published for OppositionApr 29, 2025

Filing Basis & Declarations

Use Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: May 20, 2025

First use in commerce: May 20, 2025

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

34 events

REGISTERED-PRINCIPAL REGISTER

Sep 22, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 22, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 30, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 30, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Aug 11, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jun 22, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 22, 2026

USE AMENDMENT FILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 20, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 20, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 20, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 20, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 20, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 02, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Dec 01, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Dec 01, 2025

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Dec 01, 2025

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jun 24, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Apr 29, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 29, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 23, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 02, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Mar 12, 2025

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

Mar 12, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Mar 12, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 12, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Mar 12, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 12, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Mar 12, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 11, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 04, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 04, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 04, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NEW APPLICATION ENTERED

Nov 04, 2024

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Nov 04, 2024

APPLICATION FILING RECEIPT MAILED

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