Who owns the GOLDEN RULE trademark?

The GOLDEN RULE trademark is owned by UNITEDHEALTH GROUP INCORPORATED.

What class is the GOLDEN RULE trademark registered in?

The GOLDEN RULE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for GOLDEN RULE?

The USPTO serial number for GOLDEN RULE is 73736592.

What is the registration number for GOLDEN RULE?

GOLDEN RULE is registered under USPTO registration number 1526117.

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USPTO Trademark Record

REGISTERED

GOLDEN RULE

SN 73736592·Reg 1526117·Filed Jun 27, 1988

Owner UNITEDHEALTH GROUP INCORPORATED

Financial, monetary and banking services; insurance services; real estate services.

GOLDEN RULE (Serial No. 73736592), Registration No. 1526117, is a registered US trademark filed on Jun 27, 1988 by UNITEDHEALTH GROUP INCORPORATED. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: February 21, 2029

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Mark Intelligence

GOLDEN RULE (Reg. #1526117) is a registered US trademark that has been protecting its owner, UNITEDHEALTH GROUP INCORPORATED, since 1988. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 27, 1988

SERIAL

73736592

REG#

1526117

REGISTERED

Feb 21, 1989

Filing Information

StatusREGISTERED

Filing DateJun 27, 1988

Serial Number73736592

Registration No.1526117

Registration DateFeb 21, 1989

Status DateFeb 11, 2019

Published for OppositionNov 29, 1988

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 101, 102

First use anywhere: Mar 31, 1983

First use in commerce: Mar 31, 1983

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

47 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 01, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 01, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 01, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 01, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 01, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Aug 01, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 01, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 01, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 01, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 01, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 01, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 11, 2019

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 11, 2019

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Feb 11, 2019

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 11, 2019

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jan 14, 2019

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Feb 21, 2018

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Sep 27, 2017

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 15, 2013

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 15, 2013

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 15, 2013

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 15, 2013

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 15, 2013

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 15, 2013

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 15, 2013

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 15, 2013

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 08, 2012

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 31, 2008

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Dec 31, 2008

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Dec 08, 2008

ASSIGNED TO PARALEGAL

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 03, 2008

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS SECTION 8 & 9 RECEIVED

Dec 03, 2008

TEAS SECTION 8 & 9 RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Nov 05, 2008

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2008

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2008

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

CASE FILE IN TICRS

Aug 01, 2008

CASE FILE IN TICRS

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 10, 1995

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

RESPONSE RECEIVED TO POST REG. ACTION

Nov 25, 1994

RESPONSE RECEIVED TO POST REG. ACTION

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Nov 14, 1994

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Oct 21, 1994

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Apr 01, 1994

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Feb 21, 1989

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Nov 29, 1988

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Oct 29, 1988

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 01, 1988

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT MAILED

Aug 29, 1988

EXAMINER'S AMENDMENT MAILED

ASSIGNED TO EXAMINER

Aug 18, 1988

ASSIGNED TO EXAMINER

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