Who owns the GUIDEWELL trademark?

The GUIDEWELL trademark is owned by Blue Cross and Blue Shield of Florida, Inc..

What is the serial number for GUIDEWELL?

The USPTO serial number for GUIDEWELL is 98691707.

What is the registration number for GUIDEWELL?

GUIDEWELL is registered under USPTO registration number 8113478.

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Home Search: GUIDEWELLGUIDEWELL #98691707

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Updated Oct 6, 2026·41 searches this week

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USPTO Trademark Record

REGISTERED

GUIDEWELL

Q: What class is the GUIDEWELL trademark registered in?

The GUIDEWELL trademark is registered in Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

SN 98691707·Reg 8113478·Filed Aug 09, 2024

Owner Blue Cross and Blue Shield of Florida, Inc.

Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; entertainment; sporting and cultural activities.

GUIDEWELL (Serial No. 98691707), Registration No. 8113478, is a registered US trademark filed on Aug 09, 2024 by Blue Cross and Blue Shield of Florida, Inc.. This trademark covers Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services).

early section 8: January 27, 2032

Mark Intelligence

GUIDEWELL (Reg. #8113478) is a registered US trademark that has been protecting its owner, Blue Cross and Blue Shield of Florida, Inc., since 2024. The mark covers Class 036 (Insurance, financial & real estate services) and Class 041 (Education & entertainment services) respectively. Goods and services include Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; e.... The mark faced 4 opposition proceedings during prosecution.

FILED

Aug 09, 2024

SERIAL

98691707

REG#

8113478

REGISTERED

Jan 27, 2026

Filing Information

StatusREGISTERED

Filing DateAug 09, 2024

Serial Number98691707

Registration No.8113478

Registration DateJan 27, 2026

Status DateJan 27, 2026

Published for OppositionMar 18, 2025

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Apr 30, 2019

First use in commerce: Apr 30, 2019

Financial, monetary and banking services; insurance services; real estate services.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Apr 18, 2016

First use in commerce: Apr 18, 2016

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

19 events

REGISTERED-PRINCIPAL REGISTER

Jan 27, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jan 27, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

OPPOSITION DISMISSED NO. 999999

Jan 07, 2026

OPPOSITION DISMISSED NO. 999999

OPPOSITION TERMINATED NO. 999999

Jan 07, 2026

OPPOSITION TERMINATED NO. 999999

TTAB RELEASE CASE TO TRADEMARKS

Jan 07, 2026

TTAB RELEASE CASE TO TRADEMARKS

OPPOSITION INSTITUTED NO. 999999

Sep 15, 2025

OPPOSITION INSTITUTED NO. 999999

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Sep 15, 2025

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

EXTENSION OF TIME TO OPPOSE RECEIVED

Apr 15, 2025

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Mar 18, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 18, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 12, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Feb 20, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Feb 20, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Feb 20, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Feb 20, 2025

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 20, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 18, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 22, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Aug 09, 2024

NEW APPLICATION ENTERED

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