Who owns the HB trademark?

The HB trademark is owned by HERSHEY CHOCOLATE & CONFECTIONERY LLC.

What class is the HB trademark registered in?

The HB trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for HB?

The USPTO serial number for HB is 87447739.

What is the registration number for HB?

HB is registered under USPTO registration number 5532898.

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Updated Oct 12, 2026·14 searches this week

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USPTO Trademark Record

REGISTERED

HB

SN 87447739·Reg 5532898·Filed May 12, 2017

Owner HERSHEY CHOCOLATE & CONFECTIONERY LLC

Clothing, footwear, headwear.

HB (Serial No. 87447739), Registration No. 5532898, is a registered US trademark filed on May 12, 2017 by HERSHEY CHOCOLATE & CONFECTIONERY LLC. This trademark covers Class 025 (Clothing, footwear & headgear).

Section 8/9 declaration window: August 07, 2028

Mark Intelligence

HB (Reg. #5532898) is a registered US trademark that has been protecting its owner, HERSHEY CHOCOLATE & CONFECTIONERY LLC, since 2017. The mark covers Class 025 (Clothing, footwear & headgear). Goods and services include Clothing, footwear, headwear.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 12, 2017

SERIAL

87447739

REG#

5532898

REGISTERED

Aug 07, 2018

Filing Information

StatusREGISTERED

Filing DateMay 12, 2017

Serial Number87447739

Registration No.5532898

Registration DateAug 07, 2018

Status DateOct 17, 2024

Published for OppositionMay 22, 2018

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Oct 13, 2012

First use in commerce: Oct 13, 2012

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

36 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 25, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 25, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 25, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 25, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 25, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 17, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 17, 2024

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 17, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Apr 22, 2024

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Aug 07, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 16, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 16, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 15, 2020

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 04, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Aug 07, 2018

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

May 22, 2018

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 22, 2018

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 02, 2018

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 16, 2018

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Apr 14, 2018

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Apr 13, 2018

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Apr 13, 2018

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 13, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 13, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 25, 2017

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 25, 2017

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NON-FINAL ACTION E-MAILED

Oct 16, 2017

NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Oct 16, 2017

NON-FINAL ACTION WRITTEN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Oct 16, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NON-FINAL ACTION WRITTEN

Aug 10, 2017

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Aug 10, 2017

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 10, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Aug 08, 2017

ASSIGNED TO EXAMINER

NOTICE OF DESIGN SEARCH CODE E-MAILED

May 18, 2017

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 17, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 16, 2017

NEW APPLICATION ENTERED

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