Who owns the HB trademark?

The HB trademark is owned by HERSHEY CHOCOLATE & CONFECTIONERY LLC.

What class is the HB trademark registered in?

The HB trademark is registered in Class 028 (Games, toys & sporting goods).

What is the serial number for HB?

The USPTO serial number for HB is 87447746.

What is the registration number for HB?

HB is registered under USPTO registration number 5346383.

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USPTO Trademark Record

REGISTERED

HB

SN 87447746·Reg 5346383·Filed May 12, 2017

Owner HERSHEY CHOCOLATE & CONFECTIONERY LLC

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

HB (Serial No. 87447746), Registration No. 5346383, is a registered US trademark filed on May 12, 2017 by HERSHEY CHOCOLATE & CONFECTIONERY LLC. This trademark covers Class 028 (Games, toys & sporting goods).

Section 8/9 declaration window: November 29, 2027

Mark Intelligence

HB (Reg. #5346383) is a registered US trademark that has been protecting its owner, HERSHEY CHOCOLATE & CONFECTIONERY LLC, since 2017. The mark covers Class 028 (Games, toys & sporting goods). Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.. The mark faced 1 opposition proceeding during prosecution.

FILED

May 12, 2017

SERIAL

87447746

REG#

5346383

REGISTERED

Nov 28, 2017

Filing Information

StatusREGISTERED

Filing DateMay 12, 2017

Serial Number87447746

Registration No.5346383

Registration DateNov 28, 2017

Status DateMay 21, 2024

Published for OppositionSep 12, 2017

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Oct 13, 2012

First use in commerce: Oct 13, 2012

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

25 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 25, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 25, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 25, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 25, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 25, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 21, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 21, 2024

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

May 21, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Nov 16, 2023

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 28, 2022

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 16, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 16, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 15, 2020

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 04, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Nov 28, 2017

REGISTERED-PRINCIPAL REGISTER

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 25, 2017

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 25, 2017

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

PUBLISHED FOR OPPOSITION

Sep 12, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Sep 12, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 23, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Aug 08, 2017

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 08, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

NOTICE OF DESIGN SEARCH CODE E-MAILED

May 18, 2017

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 17, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

May 16, 2017

NEW APPLICATION ENTERED

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