Who owns the HEART OF JOY trademark?

The HEART OF JOY trademark is owned by Bayerische Motoren Werke Aktiengesellschaft.

What is the serial number for HEART OF JOY?

The USPTO serial number for HEART OF JOY is 79433424.

What is the registration number for HEART OF JOY?

HEART OF JOY is registered under USPTO registration number 8428559.

HEA

USPTO Trademark Record

REGISTERED

HEART OF JOY

Q: What class is the HEART OF JOY trademark registered in?

The HEART OF JOY trademark is registered in Class 009 (Electronics, software & scientific instruments), Class 012 (Vehicles & parts for locomotion).

SN 79433424·Reg 8428559·Filed Jun 30, 2025

Owner Bayerische Motoren Werke Aktiengesellschaft

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.; Vehicles; apparatus for locomotion by land, air or water.

HEART OF JOY (Serial No. 79433424), Registration No. 8428559, is a registered US trademark filed on Jun 30, 2025 by Bayerische Motoren Werke Aktiengesellschaft. This trademark covers Class 009 (Electronics, software & scientific instruments), Class 012 (Vehicles & parts for locomotion).

early section 8: September 15, 2032

Mark Intelligence

HEART OF JOY (Reg. #8428559) is a registered US trademark that has been protecting its owner, Bayerische Motoren Werke Aktiengesellschaft, since 2025. The mark covers Class 009 (Electronics, software & scientific instruments) and Class 012 (Vehicles & parts for locomotion) respectively. Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 30, 2025

SERIAL

79433424

REG#

8428559

REGISTERED

Sep 15, 2026

Owner

Applicant

Bayerische Motoren Werke Aktiengesellschaft

Entity

AG (German / Swiss)

Address

Petuelring 130, Dept. AJ-55, Munich, 80809

Country

Attorney

NameAimee Gessner

Law firm

Aimee Gessner Attorney of record, NY bar member

Docket

M/2025-00027

Address

Petuelring 130, Dept. AJ-55, Munich, 80809, Germany

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Filing Information

StatusREGISTERED

Filing DateJun 30, 2025

Serial Number79433424

Registration No.8428559

Registration DateSep 15, 2026

Status DateSep 15, 2026

Published for OppositionJul 21, 2026

Mark TypeStandard characters

Attorney DocketM/2025-00027

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

Class 012Vehicles & parts for locomotion

US codes: 019, 021, 023, 031, 035, 044

Vehicles; apparatus for locomotion by land, air or water.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

23 events

REGISTERED-PRINCIPAL REGISTER

Sep 15, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 15, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jul 21, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 21, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 15, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 22, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 19, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 19, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 19, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

REFUSAL PROCESSED BY IB

Mar 19, 2026

REFUSAL PROCESSED BY IB

REFUSAL PROCESSED BY MPU

Feb 28, 2026

REFUSAL PROCESSED BY MPU

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

Feb 28, 2026

NON-FINAL ACTION MAILED - REFUSAL SENT TO IB

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

Jan 31, 2026

NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW

NON-FINAL ACTION WRITTEN

Jan 30, 2026

NON-FINAL ACTION WRITTEN

ASSIGNED TO EXAMINER

Jan 29, 2026

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 28, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Jan 28, 2026

APPLICATION FILING RECEIPT MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 22, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 22, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 22, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 22, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

LIMITATION FROM ORIGINAL APPLICATION ENTERED

Sep 29, 2025

LIMITATION FROM ORIGINAL APPLICATION ENTERED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Sep 25, 2025

SN ASSIGNED FOR SECT 66A APPL FROM IB

HEART OF JOY

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