Who owns the HEART OF THE PENINSULA trademark?

The HEART OF THE PENINSULA trademark is owned by HSC HOLDINGS, LLC.

What is the serial number for HEART OF THE PENINSULA?

The USPTO serial number for HEART OF THE PENINSULA is 87385404.

What is the registration number for HEART OF THE PENINSULA?

HEART OF THE PENINSULA is registered under USPTO registration number 5984784.

HEA

USPTO Trademark Record

REGISTERED

HEART OF THE PENINSULA

Q: What class is the HEART OF THE PENINSULA trademark registered in?

The HEART OF THE PENINSULA trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

SN 87385404·Reg 5984784·Filed Mar 24, 2017

Owner HSC HOLDINGS, LLC

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.

HEART OF THE PENINSULA (Serial No. 87385404), Registration No. 5984784, is a registered US trademark filed on Mar 24, 2017 by HSC HOLDINGS, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: February 11, 2030

Mark Intelligence

HEART OF THE PENINSULA (Reg. #5984784) is a registered US trademark that has been protecting its owner, HSC HOLDINGS, LLC, since 2017. The mark covers Class 035 (Advertising, business management & retail services) and Class 036 (Insurance, financial & real estate services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 24, 2017

SERIAL

87385404

REG#

5984784

REGISTERED

Feb 11, 2020

Owner

Applicant

HSC HOLDINGS, LLC

Entity

LLC

State

Address

SIXTY 31ST AVENUE, SAN MATEO, CA, 94403

Country

Attorney

NameMargaret C. McHugh

Law firm

Margaret C. McHugh KILPATRICK TOWNSEND & STOCKTON LLP

Docket

1044321

Address

Two Embarcadero Center, Suite 1900, San Francisco, CA 94111, United States

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Filing Information

StatusREGISTERED

Filing DateMar 24, 2017

Serial Number87385404

Registration No.5984784

Registration DateFeb 11, 2020

Status DateSep 23, 2026

Published for OppositionAug 22, 2017

Next RenewalFebruary 11, 2030

Mark TypeStandard characters

Attorney Docket1044321

Status DescriptionLive and registered, Section 8 accepted

Filing Signals

FILED

2017

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Nov 30, 2015

First use in commerce: Nov 30, 2015

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Nov 30, 1954

First use in commerce: Feb 28, 2017

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

43 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Sep 23, 2026

REGISTERED - SEC. 8 (6-YR) ACCEPTED

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Sep 23, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 21, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 RECEIVED

Jul 30, 2026

TEAS SECTION 8 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Feb 11, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Apr 08, 2020

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Feb 11, 2020

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jan 09, 2020

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 08, 2020

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

TEAS/EMAIL CORRESPONDENCE ENTERED

Dec 24, 2019

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Dec 23, 2019

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Dec 23, 2019

CORRESPONDENCE RECEIVED IN LAW OFFICE

SU - NON-FINAL ACTION - WRITTEN

Nov 09, 2019

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

Nov 09, 2019

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 09, 2019

NOTIFICATION OF NON-FINAL ACTION E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Nov 01, 2019

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Nov 01, 2019

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Oct 17, 2019

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 17, 2019

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 19, 2019

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 17, 2019

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 FILED

Apr 17, 2019

SOU EXTENSION 3 FILED

SOU EXTENSION 3 GRANTED

Apr 17, 2019

SOU EXTENSION 3 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 10, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Oct 08, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Oct 08, 2018

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

Oct 08, 2018

SOU EXTENSION 2 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 09, 2018

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Mar 07, 2018

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Mar 07, 2018

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Mar 07, 2018

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 17, 2017

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 22, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 22, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 02, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

EXAMINERS AMENDMENT -WRITTEN

Jun 22, 2017

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jun 22, 2017

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Jun 22, 2017

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Jun 22, 2017

EXAMINER'S AMENDMENT ENTERED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 22, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 16, 2017

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 30, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 28, 2017

NEW APPLICATION ENTERED

HEART OF THE PENINSULA

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