Who owns the HELLO KITTY trademark?

The HELLO KITTY trademark is owned by Sanrio Company, Ltd..

What class is the HELLO KITTY trademark registered in?

The HELLO KITTY trademark is registered in Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).

What is the serial number for HELLO KITTY?

The USPTO serial number for HELLO KITTY is 86581491.

What is the registration number for HELLO KITTY?

HELLO KITTY is registered under USPTO registration number 4845742.

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Updated Nov 7, 2026·36 searches this week

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Section 8/9 declaration window

November 05, 2035

3285 days remaining

HEL

HELLO KITTY

REGISTERED

Serial: 86581491
Reg: 4845742
Filed: Mar 30, 2015
Owner: Sanrio Company, Ltd.

Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 026Lace, embroidery, ribbons, buttons & haberdashery

US codes: 037, 039, 040, 042, 050

First use anywhere: Oct 10, 1976

First use in commerce: Oct 17, 1979

Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

24 events

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 17, 2026

Code TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 17, 2026

Code ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 17, 2026

Code REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 17, 2026

Code CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 17, 2026

Code COAR

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Dec 30, 2025

Code NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Dec 30, 2025

Code RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 30, 2025

Code 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 30, 2025

Code APRE

TEAS SECTION 8 & 9 RECEIVED

Sep 20, 2025

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 03, 2024

Code REM2

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 27, 2022

Code NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 27, 2022

Code C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 27, 2022

Code APRE

TEAS SECTION 8 & 15 RECEIVED

Oct 13, 2021

Code E815

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 03, 2020

Code REM1

REGISTERED-PRINCIPAL REGISTER

Nov 03, 2015

Code R.PR

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 18, 2015

Code NPUB

PUBLISHED FOR OPPOSITION

Aug 18, 2015

Code PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 29, 2015

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 07, 2015

Code CNSA

ASSIGNED TO EXAMINER

Jul 03, 2015

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 09, 2015

Code NWOS

NEW APPLICATION ENTERED

Apr 02, 2015

Code NWAP

HELLO KITTY

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by Sanrio Company, Ltd.

Other Marks in Class 026 — Lace, embroidery, ribbons, buttons & haberdashery

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