Who owns the HERE EVERYTHING'S BETTER trademark?

The HERE EVERYTHING'S BETTER trademark is owned by H-E-B, LP.

What class is the HERE EVERYTHING'S BETTER trademark registered in?

The HERE EVERYTHING'S BETTER trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for HERE EVERYTHING'S BETTER?

The USPTO serial number for HERE EVERYTHING'S BETTER is 78382228.

What is the registration number for HERE EVERYTHING'S BETTER?

HERE EVERYTHING'S BETTER is registered under USPTO registration number 3021953.

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Section 8/9 declaration window

November 29, 2035

3313 days remaining

HER

HERE EVERYTHING'S BETTER

REGISTERED

Serial: 78382228
Reg: 3021953
Filed: Mar 11, 2004
Owner: H-E-B, LP

Advertising; business management, organization and administration; office functions.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Mar 31, 2004

First use in commerce: Mar 31, 2004

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

35 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 29, 2026

Code APRE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 29, 2026

Code 89AG

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 29, 2026

Code RNL2

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 29, 2026

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Oct 27, 2025

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 29, 2024

Code REM2

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Sep 12, 2018

Code ASGN

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Nov 24, 2015

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Nov 24, 2015

Code RNL1

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Nov 24, 2015

Code NA89

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Nov 23, 2015

Code APRE

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 19, 2015

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 19, 2015

Code CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 06, 2015

Code TCCA

TEAS SECTION 8 & 9 RECEIVED

Oct 06, 2015

Code E89R

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 11, 2012

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 11, 2012

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 11, 2012

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Nov 21, 2011

Code E815

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 21, 2011

Code TCCA

REGISTERED-PRINCIPAL REGISTER

Nov 29, 2005

Code R.PR

ASSIGNED TO LIE

Oct 13, 2005

Code ALIE

LAW OFFICE REGISTRATION REVIEW COMPLETED

Oct 13, 2005

Code REGV

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 02, 2005

Code CNPR

STATEMENT OF USE PROCESSING COMPLETE

Aug 17, 2005

Code SUPC

PAPER RECEIVED

Aug 05, 2005

Code MAIL

USE AMENDMENT FILED

Aug 05, 2005

Code IUAF

NOA MAILED - SOU REQUIRED FROM APPLICANT

Jun 07, 2005

Code NOAM

PUBLISHED FOR OPPOSITION

Mar 15, 2005

Code PUBO

NOTICE OF PUBLICATION

Feb 23, 2005

Code NPUB

ASSIGNED TO LIE

Oct 21, 2004

Code ALIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Oct 21, 2004

Code PREV

ASSIGNED TO EXAMINER

Sep 24, 2004

Code DOCK

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 24, 2004

Code CNSA

NEW APPLICATION ENTERED

Mar 25, 2004

Code NWAP

HERE EVERYTHING'S BETTER

What to file next

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