Who owns the HERSHEY BEARS trademark?

The HERSHEY BEARS trademark is owned by HERSHEY CHOCOLATE & CONFECTIONERY LLC.

What is the serial number for HERSHEY BEARS?

The USPTO serial number for HERSHEY BEARS is 74030725.

What is the registration number for HERSHEY BEARS?

HERSHEY BEARS is registered under USPTO registration number 1648189.

HER

USPTO Trademark Record

REGISTERED

HERSHEY BEARS

Q: What class is the HERSHEY BEARS trademark registered in?

The HERSHEY BEARS trademark is registered in Class 024 (Textiles, fabrics & bed/table covers), Class 025 (Clothing, footwear & headgear), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery), Class 028 (Games, toys & sporting goods), Class 041 (Education & entertainment services).

SN 74030725·Reg 1648189·Filed Feb 20, 1990

Owner HERSHEY CHOCOLATE & CONFECTIONERY LLC

Textiles and substitutes for textiles; household linen; curtains of textile or plastic.; Clothing, footwear, headwear.; Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.; Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.; Education; providing of training; entertainment; sporting and cultural activities.

HERSHEY BEARS (Serial No. 74030725), Registration No. 1648189, is a registered US trademark filed on Feb 20, 1990 by HERSHEY CHOCOLATE & CONFECTIONERY LLC. This trademark covers Class 024 (Textiles, fabrics & bed/table covers), Class 025 (Clothing, footwear & headgear), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery), Class 028 (Games, toys & sporting goods), Class 041 (Education & entertainment services).

Section 8/9 declaration window: June 18, 2031

Mark Intelligence

HERSHEY BEARS (Reg. #1648189) is a registered US trademark that has been protecting its owner, HERSHEY CHOCOLATE & CONFECTIONERY LLC, since 1990. The mark covers Class 024 (Textiles, fabrics & bed/table covers), Class 025 (Clothing, footwear & headgear), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery), Class 028 (Games, toys & sporting goods) and Class 041 (Education & entertainment services) respectively. Goods and services include Textiles and substitutes for textiles; household linen; curtains of textile or plastic.; Clothing, footwear, headwear.; .... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 20, 1990

SERIAL

74030725

REG#

1648189

REGISTERED

Jun 18, 1991

Owner

Applicant

HERSHEY CHOCOLATE & CONFECTIONERY LLC

Entity

LLC

State

Address

19 East Chocolate Avenue, Hershey, PA, 17033

Country

Attorney

NameWilliam Van Curen

Docket

81092263

Address

19 East Chocolate Avenue, Hershey, PA 17033, United States

Get pre-filing clearance

AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.

Run clearance

Filing Information

StatusREGISTERED

Filing DateFeb 20, 1990

Serial Number74030725

Registration No.1648189

Registration DateJun 18, 1991

Status DateFeb 17, 2022

Published for OppositionMar 26, 1991

Next RenewalJune 18, 2031

Mark TypeTypeset (words/letters/numbers)

Attorney Docket81092263

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1990

YEARS AGO

36y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

Search 14M+ trademarks

Free USPTO lookups by name, owner, or serial number. No account needed.

Search now

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 024Textiles, fabrics & bed/table covers

US codes: 042, 050

First use anywhere: Sep 30, 1978

First use in commerce: Sep 30, 1978

Textiles and substitutes for textiles; household linen; curtains of textile or plastic.

Class 025Clothing, footwear & headgear

US codes: 039

First use anywhere: Sep 30, 1978

First use in commerce: Sep 30, 1978

Clothing, footwear, headwear.

Class 026Lace, embroidery, ribbons, buttons & haberdashery

US codes: 040

First use anywhere: Sep 30, 1978

First use in commerce: Sep 30, 1978

Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.

Class 028Games, toys & sporting goods

US codes: 022

First use anywhere: Sep 30, 1978

First use in commerce: Sep 30, 1978

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

Class 041Education & entertainment services

US codes: 107

First use anywhere: Nov 30, 1942

First use in commerce: Nov 30, 1942

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

48 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 25, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 25, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 25, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 25, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 25, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 17, 2022

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

Feb 17, 2022

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 17, 2022

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 16, 2022

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Sep 15, 2021

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 23, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 23, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 23, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 23, 2021

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 23, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 23, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 18, 2020

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 16, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 16, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 15, 2020

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 04, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 21, 2015

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 21, 2015

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 04, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 04, 2011

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Feb 04, 2011

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

TEAS SECTION 8 & 9 RECEIVED

Feb 02, 2011

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Nov 02, 2007

CASE FILE IN TICRS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 28, 2005

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 17, 2003

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 04, 2002

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 05, 2002

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 05, 2002

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

RESPONSE RECEIVED TO POST REG. ACTION - SEC. 8 & 9

Dec 07, 2001

RESPONSE RECEIVED TO POST REG. ACTION - SEC. 8 & 9

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

Jun 29, 2001

POST REGISTRATION ACTION MAILED - SEC. 8 & 9

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

Mar 26, 2001

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

May 22, 1997

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

Apr 18, 1997

REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED

REGISTERED-PRINCIPAL REGISTER

Jun 18, 1991

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Mar 26, 1991

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Feb 22, 1991

NOTICE OF PUBLICATION

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 02, 1991

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Nov 01, 1990

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Sep 20, 1990

NON-FINAL ACTION MAILED

ALLOWANCE/COUNT WITHDRAWN

Aug 29, 1990

ALLOWANCE/COUNT WITHDRAWN

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 09, 1990

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

May 09, 1990

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

May 03, 1990

ASSIGNED TO EXAMINER

HERSHEY BEARS

Get pre-filing clearance

Search 14M+ trademarks

Run a conflict check

Other Marks in Class 024 — Textiles, fabrics & bed/table covers

Other Marks by William Van Curen

Resources

Company