Who owns the HEYDAY trademark?

The HEYDAY trademark is owned by LifeTime Decoys LLC.

What is the serial number for HEYDAY?

The USPTO serial number for HEYDAY is 97338427.

What is the registration number for HEYDAY?

HEYDAY is registered under USPTO registration number 7697986.

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Updated Sep 17, 2026·17 searches this week

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HEY

USPTO Trademark Record

REGISTERED

HEYDAY

Q: What class is the HEYDAY trademark registered in?

The HEYDAY trademark is registered in Class 028 (Games, toys & sporting goods), Class 035 (Advertising, business management & retail services).

SN 97338427·Reg 7697986·Filed Mar 30, 2022

Owner LifeTime Decoys LLC

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.; Advertising; business management, organization and administration; office functions.

HEYDAY (Serial No. 97338427), Registration No. 7697986, is a registered US trademark filed on Mar 30, 2022 by LifeTime Decoys LLC. This trademark covers Class 028 (Games, toys & sporting goods), Class 035 (Advertising, business management & retail services).

early section 8: February 18, 2031

Conflict Analysis

Full conflict analysis for HEYDAY (SN 97338427) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

HEYDAY (Reg. #7697986) is a registered US trademark that has been protecting its owner, LifeTime Decoys LLC, since 2022. The mark covers Class 028 (Games, toys & sporting goods) and Class 035 (Advertising, business management & retail services) respectively. Goods and services include Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.; Adv.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 30, 2022

SERIAL

97338427

REG#

7697986

REGISTERED

Feb 18, 2025

Filing Information

StatusREGISTERED

Filing DateMar 30, 2022

Serial Number97338427

Registration No.7697986

Registration DateFeb 18, 2025

Status DateFeb 18, 2025

Published for OppositionMay 09, 2023

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 028Games, toys & sporting goods

US codes: 022, 023, 038, 050

First use anywhere: Aug 12, 2022

First use in commerce: Aug 12, 2022

Games, toys and playthings; video game apparatus; gymnastic and sporting articles; decorations for Christmas trees.

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Aug 12, 2022

First use in commerce: Aug 12, 2022

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

36 events

REGISTERED-PRINCIPAL REGISTER

Feb 18, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Feb 18, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

TEAS REQUEST FOR RECONSIDERATION RECEIVED

Jan 27, 2025

TEAS REQUEST FOR RECONSIDERATION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 27, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 27, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jan 27, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jan 27, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

SU - FINAL REFUSAL - WRITTEN

Nov 08, 2024

SU - FINAL REFUSAL - WRITTEN

FINAL REFUSAL E-MAILED

Nov 08, 2024

FINAL REFUSAL E-MAILED

NOTIFICATION OF FINAL REFUSAL EMAILED

Nov 08, 2024

NOTIFICATION OF FINAL REFUSAL EMAILED

ASSIGNED TO LIE

Sep 20, 2024

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 20, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 20, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

May 11, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

SU - NON-FINAL ACTION - WRITTEN

Feb 20, 2024

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

Feb 20, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 20, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Jan 23, 2024

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 23, 2024

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Jan 03, 2024

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jan 03, 2024

USE AMENDMENT FILED

ASSIGNED TO EXAMINER

Nov 30, 2023

ASSIGNED TO EXAMINER

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 04, 2023

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 09, 2023

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 09, 2023

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 19, 2023

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 02, 2023

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Mar 09, 2023

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Mar 08, 2023

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 08, 2023

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Jan 21, 2023

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 21, 2023

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 21, 2023

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jan 16, 2023

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 04, 2022

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 02, 2022

NEW APPLICATION ENTERED

Other Marks by LifeTime Decoys LLC

Additional USPTO filings from the same owner.

HYD

HYDROLEATHER

97750373

Lifetime Decoys, LLC

REGISTERED

97406373

LifeTime Decoys LLC

REGISTERED

HHE

H HEYDAY

97406384

LifeTime Decoys LLC

REGISTERED

FLE

FLEXFLOAT EVA

88272381

Lifetime Decoys LLC

REGISTERED

Other Marks in Class 028 — Games, toys & sporting goods

Recently filed and registered marks in the same international class.

HHE

H HEYDAY

97406384

LifeTime Decoys LLC

REGISTERED

Other Marks by Robert Riddle

Additional USPTO filings handled by the same attorney of record.

HYD

HYDROLEATHER

97750373

REGISTERED

97406373

REGISTERED

HHE

H HEYDAY

97406384

REGISTERED

BAR

BARE

97749799

ABANDONED

HEYDAY

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Other Marks by LifeTime Decoys LLC

Other Marks in Class 028 — Games, toys & sporting goods

Other Marks by Robert Riddle

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