Who owns the I CAN'T BELIEVE IT'S NOT GEL! trademark?

The I CAN'T BELIEVE IT'S NOT GEL! trademark is owned by Chillhouse LLC.

What class is the I CAN'T BELIEVE IT'S NOT GEL! trademark registered in?

The I CAN'T BELIEVE IT'S NOT GEL! trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for I CAN'T BELIEVE IT'S NOT GEL!?

The USPTO serial number for I CAN'T BELIEVE IT'S NOT GEL! is 98388596.

What is the registration number for I CAN'T BELIEVE IT'S NOT GEL!?

I CAN'T BELIEVE IT'S NOT GEL! is registered under USPTO registration number 8315798.

ICA

USPTO Trademark Record

REGISTERED

I CAN'T BELIEVE IT'S NOT GEL!

SN 98388596·Reg 8315798·Filed Feb 02, 2024

Owner Chillhouse LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

I CAN'T BELIEVE IT'S NOT GEL! (Serial No. 98388596), Registration No. 8315798, is a registered US trademark filed on Feb 02, 2024 by Chillhouse LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: June 23, 2032

Mark Intelligence

I CAN'T BELIEVE IT'S NOT GEL! (Reg. #8315798) is a registered US trademark that has been protecting its owner, Chillhouse LLC, since 2024. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Feb 02, 2024

SERIAL

98388596

REG#

8315798

REGISTERED

Jun 23, 2026

Owner

Applicant

Chillhouse LLC

Entity

LLC

State

Address

75 Varick Street, Front Unit B, New York, NY, 10013

Country

Attorney

NameRyan D. Artis

Law firm

Ryan D. Artis RIVERSIDE LAW

Docket

206552610087

Address

175 STRAFFORD AVE, SUITE 100, WAYNE, PA 19087, United States

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Filing Information

StatusREGISTERED

Filing DateFeb 02, 2024

Serial Number98388596

Registration No.8315798

Registration DateJun 23, 2026

Status DateJun 23, 2026

Published for OppositionJul 23, 2024

Mark TypeStandard characters

Attorney Docket206552610087

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Sep 11, 2025

First use in commerce: Sep 11, 2025

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

27 events

REGISTERED-PRINCIPAL REGISTER

Jun 23, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 23, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 03, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 03, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 26, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Mar 25, 2026

SOU EXTENSION 2 GRANTED

STATEMENT OF USE PROCESSING COMPLETE

Mar 25, 2026

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 22, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Sep 18, 2025

USE AMENDMENT FILED

SOU EXTENSION RECEIVED WITH TEAS PETITION

Sep 18, 2025

SOU EXTENSION RECEIVED WITH TEAS PETITION

TEAS STATEMENT OF USE RECEIVED

Sep 18, 2025

TEAS STATEMENT OF USE RECEIVED

NOTICE OF REVIVAL - E-MAILED

Sep 18, 2025

NOTICE OF REVIVAL - E-MAILED

TEAS PETITION TO REVIVE RECEIVED

Sep 18, 2025

TEAS PETITION TO REVIVE RECEIVED

PETITION TO REVIVE-GRANTED

Sep 18, 2025

PETITION TO REVIVE-GRANTED

SOU EXTENSION 2 FILED

Sep 17, 2025

SOU EXTENSION 2 FILED

SOU TEAS EXTENSION RECEIVED

Mar 17, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Mar 17, 2025

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Mar 17, 2025

SOU EXTENSION 1 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 17, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 17, 2024

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 23, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 23, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 03, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 18, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Jun 17, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 01, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Feb 06, 2024

NEW APPLICATION ENTERED

I CAN'T BELIEVE IT'S NOT GEL!

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Other Marks by Chillhouse LLC

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