Who owns the IT'S A BEAR! trademark?

The IT'S A BEAR! trademark is owned by Playtika Ltd..

What is the serial number for IT'S A BEAR!?

The USPTO serial number for IT'S A BEAR! is 98247794.

What is the registration number for IT'S A BEAR!?

IT'S A BEAR! is registered under USPTO registration number 7820398.

IT'S A BEAR! - Owned by Playtika Ltd. - (Class 009, Class 041)

Q: What class is the IT'S A BEAR! trademark registered in?

The IT'S A BEAR! trademark is registered in Class 009 (Electronics, software & scientific instruments), Class 041 (Education & entertainment services).

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

First use anywhere: Aug 29, 2024

First use in commerce: Aug 29, 2024

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Aug 29, 2024

First use in commerce: Aug 29, 2024

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Status History

21 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 30, 2025

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 30, 2025

Code CHAN

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 30, 2025

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 30, 2025

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 30, 2025

Code TCCA

REGISTERED-PRINCIPAL REGISTER

Jun 03, 2025

Code R.PR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 03, 2025

Code NRCC

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 09, 2025

Code CNPR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 09, 2025

Code SUNA

STATEMENT OF USE PROCESSING COMPLETE

Apr 17, 2025

Code SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 14, 2025

Code AITU

USE AMENDMENT FILED

Feb 03, 2025

Code IUAF

TEAS STATEMENT OF USE RECEIVED

Feb 03, 2025

Code EISU

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 13, 2024

Code NOAM

PUBLISHED FOR OPPOSITION

Jun 18, 2024

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 18, 2024

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 29, 2024

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

May 15, 2024

Code CNSA

ASSIGNED TO EXAMINER

May 14, 2024

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Nov 09, 2023

Code NWOS

NEW APPLICATION ENTERED

Nov 03, 2023

Code NWAP

Other Marks by Playtika Ltd.

Additional USPTO filings from the same owner.

DIA

DIAMOND EXPRESS

90307254

Playtika Ltd

REGISTERED

POK

POKER HEAT

86888864

Playtika Ltd

REGISTERED

BES

BEST FIENDS

88844644

PLAYTIKA LTD

REGISTERED

HOP

HOPPIN’ FOR GOLD

99461032

Playtika Ltd

REGISTERED

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Additional USPTO filings handled by the same attorney of record.

DIA

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BLACKBEARD'S RICHES

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IT'S A BEAR!

What to file next

Full Goods & Services

Filing Basis & Declarations

Other Marks by Playtika Ltd.

Other Marks in Class 009 — Electronics, software & scientific instruments

Other Marks by Susan Natland

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