Who owns the IT'S ALL ABOUT THE O. trademark?

The IT'S ALL ABOUT THE O. trademark is owned by BEYOND, INC..

What class is the IT'S ALL ABOUT THE O. trademark registered in?

The IT'S ALL ABOUT THE O. trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for IT'S ALL ABOUT THE O.?

The USPTO serial number for IT'S ALL ABOUT THE O. is 78389328.

What is the registration number for IT'S ALL ABOUT THE O.?

IT'S ALL ABOUT THE O. is registered under USPTO registration number 2968790.

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ITS

USPTO Trademark Record

REGISTERED

IT'S ALL ABOUT THE O.

SN 78389328·Reg 2968790·Filed Mar 23, 2004

Owner BEYOND, INC.

Advertising; business management, organization and administration; office functions.

IT'S ALL ABOUT THE O. (Serial No. 78389328), Registration No. 2968790, is a registered US trademark filed on Mar 23, 2004 by BEYOND, INC.. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: July 12, 2035

Mark Intelligence

IT'S ALL ABOUT THE O. (Reg. #2968790) is a registered US trademark that has been protecting its owner, BEYOND, INC., since 2004. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 23, 2004

SERIAL

78389328

REG#

2968790

REGISTERED

Jul 12, 2005

Filing Information

StatusREGISTERED

Filing DateMar 23, 2004

Serial Number78389328

Registration No.2968790

Registration DateJul 12, 2005

Status DateOct 07, 2025

Published for OppositionNov 16, 2004

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Aug 17, 2004

First use in commerce: Aug 17, 2004

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

45 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Oct 07, 2025

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Oct 07, 2025

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Oct 07, 2025

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 06, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Jun 13, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jul 12, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 06, 2023

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 04, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Aug 04, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Aug 04, 2015

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Aug 04, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Jul 10, 2015

TEAS SECTION 8 & 9 RECEIVED

CANCELLATION DENIED NO. 999999

Aug 16, 2011

CANCELLATION DENIED NO. 999999

CANCELLATION TERMINATED NO. 999999

Aug 16, 2011

CANCELLATION TERMINATED NO. 999999

TTAB RELEASE CASE TO TRADEMARKS

Aug 16, 2011

TTAB RELEASE CASE TO TRADEMARKS

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Aug 15, 2011

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Aug 14, 2011

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 10, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Jun 30, 2011

TEAS SECTION 8 & 15 RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED

Apr 20, 2010

TEAS WITHDRAWAL OF ATTORNEY RECEIVED

WITHDRAWAL OF ATTORNEY GRANTED

Apr 20, 2010

WITHDRAWAL OF ATTORNEY GRANTED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 26, 2008

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 26, 2008

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Oct 21, 2005

TEAS CHANGE OF OWNER ADDRESS RECEIVED

CANCELLATION INSTITUTED NO. 999999

Sep 08, 2005

CANCELLATION INSTITUTED NO. 999999

REGISTERED-PRINCIPAL REGISTER

Jul 12, 2005

REGISTERED-PRINCIPAL REGISTER

LAW OFFICE REGISTRATION REVIEW COMPLETED

Apr 13, 2005

LAW OFFICE REGISTRATION REVIEW COMPLETED

ASSIGNED TO LIE

Apr 01, 2005

ASSIGNED TO LIE

SU-EXAMINER'S AMENDMENT WRITTEN

Mar 29, 2005

SU-EXAMINER'S AMENDMENT WRITTEN

EXAMINERS AMENDMENT E-MAILED

Mar 29, 2005

EXAMINERS AMENDMENT E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 29, 2005

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Mar 24, 2005

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Feb 24, 2005

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Feb 24, 2005

USE AMENDMENT FILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 11, 2005

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NOA MAILED - SOU REQUIRED FROM APPLICANT

Feb 08, 2005

NOA MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Nov 16, 2004

PUBLISHED FOR OPPOSITION

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 12, 2004

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 12, 2004

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

NOTICE OF PUBLICATION

Oct 27, 2004

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Sep 17, 2004

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Sep 10, 2004

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 30, 2004

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Aug 02, 2004

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Apr 01, 2004

NEW APPLICATION ENTERED

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