Who owns the IT'S BETTER HERE trademark?

The IT'S BETTER HERE trademark is owned by SECURITYNATIONAL MORTGAGE COMPANY.

What class is the IT'S BETTER HERE trademark registered in?

The IT'S BETTER HERE trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for IT'S BETTER HERE?

The USPTO serial number for IT'S BETTER HERE is 98944936.

What is the registration number for IT'S BETTER HERE?

IT'S BETTER HERE is registered under USPTO registration number 8277278.

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Updated Sep 18, 2026·42 searches this week

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ITS

USPTO Trademark Record

REGISTERED

IT'S BETTER HERE

SN 98944936·Reg 8277278·Filed Jan 08, 2025

Owner SECURITYNATIONAL MORTGAGE COMPANY

Financial, monetary and banking services; insurance services; real estate services.

IT'S BETTER HERE (Serial No. 98944936), Registration No. 8277278, is a registered US trademark filed on Jan 08, 2025 by SECURITYNATIONAL MORTGAGE COMPANY. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: May 26, 2032

Conflict Analysis

Full conflict analysis for IT'S BETTER HERE (SN 98944936) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

IT'S BETTER HERE (Reg. #8277278) is a registered US trademark that has been protecting its owner, SECURITYNATIONAL MORTGAGE COMPANY, since 2025. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 08, 2025

SERIAL

98944936

REG#

8277278

REGISTERED

May 26, 2026

Filing Information

StatusREGISTERED

Filing DateJan 08, 2025

Serial Number98944936

Registration No.8277278

Registration DateMay 26, 2026

Status DateMay 26, 2026

Published for OppositionJul 22, 2025

Filing Basis & Declarations

Standard Characters ClaimedUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Aug 23, 2024

First use in commerce: Aug 23, 2024

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

19 events

REGISTERED-PRINCIPAL REGISTER

May 26, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 26, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 01, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 01, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Apr 03, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Oct 14, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Oct 14, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Sep 16, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Jul 22, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 22, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 16, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Jun 17, 2025

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 17, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 05, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 08, 2025

NEW APPLICATION ENTERED

TEAS VOLUNTARY AMENDMENT RECEIVED

Jan 08, 2025

TEAS VOLUNTARY AMENDMENT RECEIVED

TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

Jan 08, 2025

TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED

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