Who owns the IT'S GOOD, TRULY! trademark?

The IT'S GOOD, TRULY! trademark is owned by HELLO WATER LLC.

What class is the IT'S GOOD, TRULY! trademark registered in?

The IT'S GOOD, TRULY! trademark is registered in Class 032 (Beer & non-alcoholic beverages).

What is the serial number for IT'S GOOD, TRULY!?

The USPTO serial number for IT'S GOOD, TRULY! is 99338252.

What is the registration number for IT'S GOOD, TRULY!?

IT'S GOOD, TRULY! is registered under USPTO registration number 8363460.

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Home Search: IT'S GOOD, TRULY!IT'S GOOD, TRULY! #99338252

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Updated Sep 20, 2026·30 searches this week

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ITS

USPTO Trademark Record

REGISTERED

IT'S GOOD, TRULY!

SN 99338252·Reg 8363460·Filed Aug 14, 2025

Owner HELLO WATER LLC

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

IT'S GOOD, TRULY! (Serial No. 99338252), Registration No. 8363460, is a registered US trademark filed on Aug 14, 2025 by HELLO WATER LLC. This trademark covers Class 032 (Beer & non-alcoholic beverages).

early section 8: July 28, 2032

Conflict Analysis

Full conflict analysis for IT'S GOOD, TRULY! (SN 99338252) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

IT'S GOOD, TRULY! (Reg. #8363460) is a registered US trademark that has been protecting its owner, HELLO WATER LLC, since 2025. The mark covers Class 032 (Beer & non-alcoholic beverages). Goods and services include Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparati.... The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 14, 2025

SERIAL

99338252

REG#

8363460

REGISTERED

Jul 28, 2026

Filing Information

StatusREGISTERED

Filing DateAug 14, 2025

Serial Number99338252

Registration No.8363460

Registration DateJul 28, 2026

Status DateJul 28, 2026

Published for OppositionJun 09, 2026

Filing Basis & Declarations

Filed as Use ApplicationUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 032Beer & non-alcoholic beverages

US codes: 045, 046, 048

First use anywhere: May 01, 2024

First use in commerce: May 01, 2024

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other preparations for making non-alcoholic beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

22 events

REGISTERED-PRINCIPAL REGISTER

Jul 28, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 28, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Jun 09, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jun 09, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 03, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 12, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS PETITION TO REVIVE RECEIVED

Apr 23, 2026

TEAS PETITION TO REVIVE RECEIVED

PETITION TO REVIVE-GRANTED

Apr 23, 2026

PETITION TO REVIVE-GRANTED

NOTICE OF REVIVAL - E-MAILED

Apr 23, 2026

NOTICE OF REVIVAL - E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Apr 23, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Apr 23, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Apr 23, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

Apr 22, 2026

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND

Apr 22, 2026

ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND

NON-FINAL ACTION WRITTEN

Jan 06, 2026

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 06, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 06, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 31, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Dec 30, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

Dec 30, 2025

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Aug 14, 2025

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Aug 14, 2025

APPLICATION FILING RECEIPT MAILED

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