Who owns the IT'S GOT TO BE REAL trademark?

The IT'S GOT TO BE REAL trademark is owned by REAL LIVING REAL ESTATE, LLC.

What class is the IT'S GOT TO BE REAL trademark registered in?

The IT'S GOT TO BE REAL trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for IT'S GOT TO BE REAL?

The USPTO serial number for IT'S GOT TO BE REAL is 78530689.

What is the registration number for IT'S GOT TO BE REAL?

IT'S GOT TO BE REAL is registered under USPTO registration number 3028847.

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ITS

USPTO Trademark Record

REGISTERED

IT'S GOT TO BE REAL

SN 78530689·Reg 3028847·Filed Dec 10, 2004

Owner REAL LIVING REAL ESTATE, LLC

Financial, monetary and banking services; insurance services; real estate services.

IT'S GOT TO BE REAL (Serial No. 78530689), Registration No. 3028847, is a registered US trademark filed on Dec 10, 2004 by REAL LIVING REAL ESTATE, LLC. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: December 13, 2035

Mark Intelligence

IT'S GOT TO BE REAL (Reg. #3028847) is a registered US trademark that has been protecting its owner, REAL LIVING REAL ESTATE, LLC, since 2004. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 10, 2004

SERIAL

78530689

REG#

3028847

REGISTERED

Dec 13, 2005

Filing Information

StatusREGISTERED

Filing DateDec 10, 2004

Serial Number78530689

Registration No.3028847

Registration DateDec 13, 2005

Status DateMar 04, 2026

Published for OppositionSep 20, 2005

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Nov 01, 2002

First use in commerce: Nov 01, 2002

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

33 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 04, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Mar 04, 2026

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Mar 04, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 03, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Dec 08, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Dec 13, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 01, 2016

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 01, 2016

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Feb 01, 2016

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 01, 2016

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Nov 16, 2015

TEAS SECTION 8 & 9 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 04, 2013

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 04, 2013

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 04, 2013

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 04, 2013

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 28, 2012

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 28, 2012

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 28, 2012

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Dec 06, 2011

TEAS SECTION 8 & 15 RECEIVED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Apr 07, 2010

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 18, 2009

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 11, 2009

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

REGISTERED-PRINCIPAL REGISTER

Dec 13, 2005

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Sep 20, 2005

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Aug 31, 2005

NOTICE OF PUBLICATION

LAW OFFICE PUBLICATION REVIEW COMPLETED

Aug 10, 2005

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Aug 05, 2005

ASSIGNED TO LIE

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 29, 2005

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINER'S AMENDMENT ENTERED

Jul 22, 2005

EXAMINER'S AMENDMENT ENTERED

EXAMINERS AMENDMENT -WRITTEN

Jul 21, 2005

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Jul 21, 2005

EXAMINERS AMENDMENT E-MAILED

ASSIGNED TO EXAMINER

Jul 15, 2005

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Dec 22, 2004

NEW APPLICATION ENTERED

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