Who owns the IT'S NOT A PRODUCT. IT'S A CULTURE. trademark?

The IT'S NOT A PRODUCT. IT'S A CULTURE. trademark is owned by DBRAND INC..

What class is the IT'S NOT A PRODUCT. IT'S A CULTURE. trademark registered in?

The IT'S NOT A PRODUCT. IT'S A CULTURE. trademark is registered in Class 009 (Electronics, software & scientific instruments), Class 040 (Treatment & processing of materials).

What is the serial number for IT'S NOT A PRODUCT. IT'S A CULTURE.?

The USPTO serial number for IT'S NOT A PRODUCT. IT'S A CULTURE. is 87191361.

What is the registration number for IT'S NOT A PRODUCT. IT'S A CULTURE.?

IT'S NOT A PRODUCT. IT'S A CULTURE. is registered under USPTO registration number 5294337.

ITS

USPTO Trademark Record

REGISTERED

IT'S NOT A PRODUCT. IT'S A CULTURE.

SN 87191361·Reg 5294337·Filed Oct 03, 2016

Owner DBRAND INC.

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.; Treatment of materials; recycling of waste and trash; air purification and treatment of water; printing services; food and drink preservation.

IT'S NOT A PRODUCT. IT'S A CULTURE. (Serial No. 87191361), Registration No. 5294337, is a registered US trademark filed on Oct 03, 2016 by DBRAND INC.. This trademark covers Class 009 (Electronics, software & scientific instruments), Class 040 (Treatment & processing of materials).

renewal 10y period: September 27, 2027354 days remaining

Mark Intelligence

IT'S NOT A PRODUCT. IT'S A CULTURE. (Reg. #5294337) is a registered US trademark that has been protecting its owner, DBRAND INC., since 2016. The mark covers Class 009 (Electronics, software & scientific instruments) and Class 040 (Treatment & processing of materials) respectively. Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 03, 2016

SERIAL

87191361

REG#

5294337

REGISTERED

Sep 26, 2017

Owner

Applicant

DBRAND INC.

Entity

Corporation

Address

Suite 100, 180 John Street, Toronto, Ontario, M5T1X5

Country

Attorney

NameTimothy Dell Nichols

Law firm

Timothy Dell Nichols Workman Nydegger

Docket

23744.8

Address

60 East South Temple, Suite 1000, Salt Lake City, UT 84111, United States

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Filing Information

StatusREGISTERED

Filing DateOct 03, 2016

Serial Number87191361

Registration No.5294337

Registration DateSep 26, 2017

Status DateOct 08, 2024

Published for OppositionJul 11, 2017

Mark TypeStandard characters

Attorney Docket23744.8

Status DescriptionLive and registered, Section 8 and 15 accepted

Filing Signals

FILED

2016

YEARS AGO

10y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

First use anywhere: Sep 30, 2016

First use in commerce: Sep 30, 2016

Class 040Treatment & processing of materials

US codes: 100, 103, 106

First use anywhere: Sep 30, 2016

First use in commerce: Sep 20, 2016

Treatment of materials; recycling of waste and trash; air purification and treatment of water; printing services; food and drink preservation.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

59 events

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 26, 2026

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Dec 18, 2025

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Dec 18, 2025

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Dec 18, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Dec 18, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Dec 18, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Oct 08, 2024

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Oct 08, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Aug 19, 2024

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 08, 2024

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 08, 2024

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 08, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 08, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

Jul 08, 2024

TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 08, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Jun 25, 2024

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Jun 04, 2024

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 21, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 28, 2023

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 28, 2023

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 28, 2023

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 28, 2023

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

Sep 28, 2023

TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 28, 2023

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS VOLUNTARY AMENDMENT RECEIVED

Sep 28, 2023

TEAS VOLUNTARY AMENDMENT RECEIVED

TEAS SECTION 8 & 15 RECEIVED

Sep 26, 2023

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Sep 26, 2022

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

May 22, 2020

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

May 22, 2020

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

May 22, 2020

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 22, 2020

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

May 22, 2020

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 04, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 04, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED

May 23, 2019

REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

May 22, 2019

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF CORRESPONDENCE RECEIVED

May 22, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Sep 26, 2017

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jul 11, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 11, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jun 21, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jun 05, 2017

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

May 26, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED

May 04, 2017

NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED

USE AMENDMENT ACCEPTED

May 03, 2017

USE AMENDMENT ACCEPTED

CORRESPONDENCE RECEIVED IN LAW OFFICE

May 02, 2017

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

May 02, 2017

TEAS/EMAIL CORRESPONDENCE ENTERED

ASSIGNED TO LIE

May 01, 2017

ASSIGNED TO LIE

USE AMENDMENT FILED

Apr 12, 2017

USE AMENDMENT FILED

AMENDMENT TO USE PROCESSING COMPLETE

Apr 12, 2017

AMENDMENT TO USE PROCESSING COMPLETE

TEAS AMENDMENT OF USE RECEIVED

Apr 11, 2017

TEAS AMENDMENT OF USE RECEIVED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Apr 11, 2017

TEAS RESPONSE TO OFFICE ACTION RECEIVED

ASSIGNED TO EXAMINER

Jan 10, 2017

ASSIGNED TO EXAMINER

NON-FINAL ACTION WRITTEN

Jan 10, 2017

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 10, 2017

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 10, 2017

NOTIFICATION OF NON-FINAL ACTION E-MAILED

NOTICE OF PSEUDO MARK E-MAILED

Oct 08, 2016

NOTICE OF PSEUDO MARK E-MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 07, 2016

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 06, 2016

NEW APPLICATION ENTERED

IT'S NOT A PRODUCT. IT'S A CULTURE.

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