USPTO Trademark Record
PENDINGIT'S NOT HOW, IT'S WHY
SN 99445113·Reg 0·Filed Oct 15, 2025
Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.; Clothing, footwear, headwear.; Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.
IT'S NOT HOW, IT'S WHY (Serial No. 99445113), Registration No. 0, is a pending US trademark filed on Oct 15, 2025 by Lucas Museum of Narrative Art. This trademark covers Class 016 (Paper goods, books & stationery), Class 018 (Leather goods, bags & accessories), Class 025 (Clothing, footwear & headgear), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).
