Who owns the "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" trademark?

The "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" trademark is owned by JSW Coaching Experience.

What class is the "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" trademark registered in?

The "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" trademark is registered in Class 041 (Education & entertainment services).

What is the serial number for "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!"?

The USPTO serial number for "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" is 98889346.

What is the registration number for "IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!"?

"IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" is registered under USPTO registration number 7981855.

ITS

USPTO Trademark Record

REGISTERED

"IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!"

SN 98889346·Reg 7981855·Filed Dec 06, 2024

Owner JSW Coaching Experience

Education; providing of training; entertainment; sporting and cultural activities.

"IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" (Serial No. 98889346), Registration No. 7981855, is a registered US trademark filed on Dec 06, 2024 by JSW Coaching Experience. This trademark covers Class 041 (Education & entertainment services).

early section 8: October 14, 2031

Mark Intelligence

"IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!" (Reg. #7981855) is a registered US trademark that has been protecting its owner, JSW Coaching Experience, since 2024. The mark covers Class 041 (Education & entertainment services). Goods and services include Education; providing of training; entertainment; sporting and cultural activities.. The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 06, 2024

SERIAL

98889346

REG#

7981855

REGISTERED

Oct 14, 2025

Owner

Applicant

JSW Coaching Experience

Entity

LLC

State

Address

15720 Brixham Hill Ave Suite 300, Charlotte, NC, 28277

Country

Attorney

NameGene Bolmarcich

Law firm

Gene Bolmarcich LAW OFFICES OF GENE BOLMARCICH

Address

107 North Lake Shore Drive, Brookfield, CT 06804, United States

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Filing Information

StatusREGISTERED

Filing DateDec 06, 2024

Serial Number98889346

Registration No.7981855

Registration DateOct 14, 2025

Status DateOct 14, 2025

Published for OppositionAug 26, 2025

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Dec 06, 2024

First use in commerce: Dec 06, 2024

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

22 events

REGISTERED-PRINCIPAL REGISTER

Oct 14, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 14, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Aug 26, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 26, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 20, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 17, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 10, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 10, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 10, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jul 09, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jul 09, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 09, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 09, 2025

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 09, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 09, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jun 04, 2025

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jun 04, 2025

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 04, 2025

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

May 27, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

May 20, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Dec 06, 2024

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Dec 06, 2024

APPLICATION FILING RECEIPT MAILED

"IT'S NOT HOW YOU START. IT'S HOW YOU FINISH!"

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