Who owns the IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. trademark?

The IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. trademark is owned by Triply Beverage Company LLC.

What class is the IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. trademark registered in?

The IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. trademark is registered in Class 033 (Alcoholic beverages (except beer)).

What is the serial number for IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT.?

The USPTO serial number for IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. is 99694093.

What is the registration number for IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT.?

IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. is registered under USPTO registration number 0.

ITS

USPTO Trademark Record

PENDING

IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT.

SN 99694093·Reg 0·Filed Mar 10, 2026

Owner Triply Beverage Company LLC

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. (Serial No. 99694093), Registration No. 0, is a pending US trademark filed on Mar 10, 2026 by Triply Beverage Company LLC. This trademark covers Class 033 (Alcoholic beverages (except beer)).

Statement of Use due: April 06, 2027178 days remaining

Mark Intelligence

IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT. (Reg. #0) is a pending US trademark that was filed in 2026 and is currently under USPTO examination. The mark covers Class 033 (Alcoholic beverages (except beer)). Goods and services include Alcoholic beverages, except beers; alcoholic preparations for making beverages.. The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 10, 2026

SERIAL

99694093

REG#

Owner

Applicant

Triply Beverage Company LLC

Entity

LLC

State

Address

9739 Oak Pass Rd, Beverly Hills, CA, 90210

Country

Attorney

NameRami S. Yanni

Law firm

Rami S. Yanni Jeffer Mangels & Mitchell LLP

Docket

86740-1008

Address

1900 Avenue of the Stars, 7th Floor, Los Angeles, CA 90067, United States

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Filing Information

StatusPENDING

Filing DateMar 10, 2026

Serial Number99694093

Registration No.0

Status DateOct 06, 2026

Published for OppositionAug 11, 2026

Mark TypeStandard characters

Attorney Docket86740-1008

Status DescriptionLive and pending, notice of allowance issued

Filing Signals

FILED

2026

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 033Alcoholic beverages (except beer)

US codes: 047, 049

Alcoholic beverages, except beers; alcoholic preparations for making beverages.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

12 events

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 06, 2026

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 11, 2026

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 11, 2026

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 05, 2026

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 04, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 04, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 04, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNED TO EXAMINER

Jul 10, 2026

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 10, 2026

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 08, 2026

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Mar 10, 2026

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Mar 10, 2026

APPLICATION FILING RECEIPT MAILED

IT'S NOT JUST WHAT YOU DRINK. IT'S HOW YOU DRINK IT.

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Other Marks by Triply Beverage Company LLC

Other Marks in Class 033 — Alcoholic beverages (except beer)

Other Marks by Rami S. Yanni

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