What class is the "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" trademark registered in?

The "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS"?

The USPTO serial number for "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" is 75145386.

What is the registration number for "IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS"?

"IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" is registered under USPTO registration number 2148692.

ITS

USPTO Trademark Record

REGISTERED

"IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS"

SN 75145386·Reg 2148692·Filed Aug 05, 1996

Owner Clark, Ronald D.

Financial, monetary and banking services; insurance services; real estate services.

"IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" (Serial No. 75145386), Registration No. 2148692, is a registered US trademark filed on Aug 05, 1996 by Clark, Ronald D.. This trademark covers Class 036 (Insurance, financial & real estate services).

Section 8/9 declaration window: April 07, 2028

Mark Intelligence

"IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS" (Reg. #2148692) is a registered US trademark that has been protecting its owner, Clark, Ronald D., since 1996. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Aug 05, 1996

SERIAL

75145386

REG#

2148692

REGISTERED

Apr 07, 1998

Owner

Applicant

Clark, Ronald D.

Entity

Individual

Address

401 EAST SLIGH AVENUE, Tampa, FL, 33604

Country

Attorney

NameNicholas Pfeifer

Law firm

Nicholas Pfeifer Trenam Law

Docket

1611.06

Address

PO Box 1102, Tampa, FL 33602-5150, United States

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Filing Information

StatusREGISTERED

Filing DateAug 05, 1996

Serial Number75145386

Registration No.2148692

Registration DateApr 07, 1998

Status DateJan 20, 2018

Published for OppositionJan 13, 1998

Next RenewalApril 07, 2028

Mark TypeTypeset (words/letters/numbers)

Attorney Docket1611.06

Status DescriptionLive and registered, renewed

Filing Signals

FILED

1996

YEARS AGO

30y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Oct 15, 1992

First use in commerce: Oct 15, 1992

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

25 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 01, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 01, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Nov 01, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 20, 2018

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 20, 2018

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 20, 2018

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 20, 2018

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Dec 22, 2017

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Apr 07, 2017

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 17, 2008

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 17, 2008

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Apr 08, 2008

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Mar 31, 2008

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

May 07, 2007

CASE FILE IN TICRS

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Aug 01, 2003

REGISTERED - SEC. 8 (6-YR) ACCEPTED

PAPER RECEIVED

May 19, 2003

PAPER RECEIVED

REGISTERED - SEC. 8 (6-YR) FILED

May 19, 2003

REGISTERED - SEC. 8 (6-YR) FILED

REGISTERED-PRINCIPAL REGISTER

Apr 07, 1998

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Jan 13, 1998

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Dec 12, 1997

NOTICE OF PUBLICATION

ASSIGNED TO EXAMINER

Nov 14, 1997

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 14, 1997

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 23, 1997

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION MAILED

Mar 24, 1997

NON-FINAL ACTION MAILED

ASSIGNED TO EXAMINER

Jan 17, 1997

ASSIGNED TO EXAMINER

"IT'S NOT WHAT YOU MAKE, IT'S WHAT YOU KEEP THAT COUNTS"

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