Who owns the IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT trademark?

The IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT trademark is owned by Zappa, Shana.

What class is the IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT trademark registered in?

The IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT trademark is registered in Class 009 (Electronics, software & scientific instruments).

What is the serial number for IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT?

The USPTO serial number for IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT is 87484856.

What is the registration number for IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT?

IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT is registered under USPTO registration number 5531499.

ITS

USPTO Trademark Record

REGISTERED

IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT

SN 87484856·Reg 5531499·Filed Jun 12, 2017

Owner Zappa, Shana

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.

IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT (Serial No. 87484856), Registration No. 5531499, is a registered US trademark filed on Jun 12, 2017 by Zappa, Shana. This trademark covers Class 009 (Electronics, software & scientific instruments).

Section 8/9 declaration window: July 31, 2028

Mark Intelligence

IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT (Reg. #5531499) is a registered US trademark that has been protecting its owner, Zappa, Shana, since 2017. The mark covers Class 009 (Electronics, software & scientific instruments). Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 12, 2017

SERIAL

87484856

REG#

5531499

REGISTERED

Jul 31, 2018

Owner

Applicant

Zappa, Shana

Entity

Individual

Address

Suite 1040, 15260 Ventura Boulevard, Sherman Oaks, CA, 91403

Country

Attorney

NameDax Alvarez

Law firm

DAX ALVAREZ SNELL & WILMER L.L.P.

Docket

78132.00200

Address

One East Washington Street, Suite 2700, PHOENIX, AZ 85004, United States

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Filing Information

StatusREGISTERED

Filing DateJun 12, 2017

Serial Number87484856

Registration No.5531499

Registration DateJul 31, 2018

Status DateDec 14, 2024

Published for OppositionOct 24, 2017

Next RenewalJuly 31, 2028

Mark TypeStandard characters

Attorney Docket78132.00200

Status DescriptionLive and registered, Section 8 and 15 accepted

Filing Signals

FILED

2017

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

First use anywhere: Apr 30, 2018

First use in commerce: Apr 30, 2018

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

20 events

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Dec 14, 2024

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Dec 14, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 12, 2024

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 15 RECEIVED

Jul 09, 2024

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Jul 31, 2023

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Jul 31, 2018

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 29, 2018

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jun 28, 2018

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Jun 28, 2018

STATEMENT OF USE PROCESSING COMPLETE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 28, 2018

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

USE AMENDMENT FILED

Jun 08, 2018

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Jun 08, 2018

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Dec 19, 2017

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Oct 24, 2017

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 24, 2017

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 04, 2017

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 13, 2017

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Sep 12, 2017

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 19, 2017

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jun 15, 2017

NEW APPLICATION ENTERED

IT'S NOT WHAT YOU SEE BUT HOW YOU SEE IT

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