Who owns the IT'S THE FLAVOR trademark?

The IT'S THE FLAVOR trademark is owned by MOUNTANOS BROTHERS COFFEE CO..

What class is the IT'S THE FLAVOR trademark registered in?

The IT'S THE FLAVOR trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments).

What is the serial number for IT'S THE FLAVOR?

The USPTO serial number for IT'S THE FLAVOR is 78376583.

What is the registration number for IT'S THE FLAVOR?

IT'S THE FLAVOR is registered under USPTO registration number 2934969.

ITS

USPTO Trademark Record

REGISTERED

IT'S THE FLAVOR

SN 78376583·Reg 2934969·Filed Mar 01, 2004

Owner MOUNTANOS BROTHERS COFFEE CO.

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

IT'S THE FLAVOR (Serial No. 78376583), Registration No. 2934969, is a registered US trademark filed on Mar 01, 2004 by MOUNTANOS BROTHERS COFFEE CO.. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments).

Section 8/9 declaration window: March 22, 2035

Mark Intelligence

IT'S THE FLAVOR (Reg. #2934969) is a registered US trademark that has been protecting its owner, MOUNTANOS BROTHERS COFFEE CO., since 2004. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments). Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 01, 2004

SERIAL

78376583

REG#

2934969

REGISTERED

Mar 22, 2005

Owner

Applicant

MOUNTANOS BROTHERS COFFEE CO.

Entity

Corporation

State

Address

1331 Commerce Street, Petaluma, CA, 94954

Country

Attorney

NameAnthony J. Malutta

Law firm

Anthony J. Malutta Kilpatrick Townsend & Stockton LLP

Docket

0677163

Address

Two Embarcadero Center, Suite 1900, SAN FRANCISCO, CA 94111, United States

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Filing Information

StatusREGISTERED

Filing DateMar 01, 2004

Serial Number78376583

Registration No.2934969

Registration DateMar 22, 2005

Status DateJan 10, 2026

Published for OppositionDec 28, 2004

Next RenewalMarch 22, 2035

Mark TypeStandard characters

Attorney Docket0677163

Status DescriptionLive and registered, renewed

Filing Signals

FILED

2004

YEARS AGO

22y

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Feb 12, 2004

First use in commerce: Feb 12, 2004

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

27 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 10, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jan 10, 2026

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 10, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 30, 2025

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Sep 22, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Mar 22, 2024

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 17, 2015

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 17, 2015

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 17, 2015

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 16, 2015

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 15, 2015

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

TEAS SECTION 8 & 9 RECEIVED

Apr 02, 2015

TEAS SECTION 8 & 9 RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 19, 2013

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 19, 2013

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 28, 2011

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Feb 28, 2011

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

TEAS SECTION 8 & 15 RECEIVED

Feb 10, 2011

TEAS SECTION 8 & 15 RECEIVED

REGISTERED-PRINCIPAL REGISTER

Mar 22, 2005

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Dec 28, 2004

PUBLISHED FOR OPPOSITION

NOTICE OF PUBLICATION

Dec 08, 2004

NOTICE OF PUBLICATION

ASSIGNED TO LIE

Oct 28, 2004

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Sep 30, 2004

LAW OFFICE PUBLICATION REVIEW COMPLETED

ASSIGNED TO LIE

Sep 29, 2004

ASSIGNED TO LIE

Sep 29, 2004

ASSIGNED TO LIE

ASSIGNED TO EXAMINER

Sep 17, 2004

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 17, 2004

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION ENTERED

Mar 17, 2004

NEW APPLICATION ENTERED

IT'S THE FLAVOR

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