Who owns the KEEP IT CASUAL trademark?

The KEEP IT CASUAL trademark is owned by ELIDA BEAUTY US (IP) LLC.

What class is the KEEP IT CASUAL trademark registered in?

The KEEP IT CASUAL trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for KEEP IT CASUAL?

The USPTO serial number for KEEP IT CASUAL is 88665142.

What is the registration number for KEEP IT CASUAL?

KEEP IT CASUAL is registered under USPTO registration number 6859895.

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KEE

USPTO Trademark Record

REGISTERED

KEEP IT CASUAL

SN 88665142·Reg 6859895·Filed Oct 23, 2019

Owner ELIDA BEAUTY US (IP) LLC

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

KEEP IT CASUAL (Serial No. 88665142), Registration No. 6859895, is a registered US trademark filed on Oct 23, 2019 by ELIDA BEAUTY US (IP) LLC. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: September 27, 2028

Mark Intelligence

KEEP IT CASUAL (Reg. #6859895) is a registered US trademark that has been protecting its owner, ELIDA BEAUTY US (IP) LLC, since 2019. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 23, 2019

SERIAL

88665142

REG#

6859895

REGISTERED

Sep 27, 2022

Filing Information

StatusREGISTERED

Filing DateOct 23, 2019

Serial Number88665142

Registration No.6859895

Registration DateSep 27, 2022

Status DateSep 27, 2022

Published for OppositionMay 12, 2020

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Feb 01, 2022

First use in commerce: Feb 01, 2022

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

43 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 01, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 01, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 01, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 01, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 01, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

May 13, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Apr 24, 2026

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 20, 2024

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jun 13, 2024

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

REGISTERED-PRINCIPAL REGISTER

Sep 27, 2022

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Sep 27, 2022

NOTICE OF REGISTRATION CONFIRMATION EMAILED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Aug 23, 2022

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Aug 22, 2022

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Jul 20, 2022

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 19, 2022

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Jun 28, 2022

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jun 28, 2022

USE AMENDMENT FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 29, 2021

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Dec 27, 2021

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 FILED

Dec 27, 2021

SOU EXTENSION 3 FILED

SOU EXTENSION 3 GRANTED

Dec 27, 2021

SOU EXTENSION 3 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jun 10, 2021

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 2 GRANTED

Jun 08, 2021

SOU EXTENSION 2 GRANTED

SOU EXTENSION 2 FILED

Jun 08, 2021

SOU EXTENSION 2 FILED

SOU TEAS EXTENSION RECEIVED

Jun 08, 2021

SOU TEAS EXTENSION RECEIVED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Dec 11, 2020

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Dec 09, 2020

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Dec 09, 2020

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Dec 09, 2020

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 07, 2020

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 12, 2020

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 12, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 22, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 30, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Mar 27, 2020

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 27, 2020

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Mar 27, 2020

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jan 22, 2020

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 22, 2020

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 22, 2020

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jan 15, 2020

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 29, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 26, 2019

NEW APPLICATION ENTERED

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