Who owns the KEEP IT REAL trademark?

The KEEP IT REAL trademark is owned by Hampshire Pizza Inc..

What class is the KEEP IT REAL trademark registered in?

The KEEP IT REAL trademark is registered in Class 030 (Coffee, tea, rice, bakery goods & condiments).

What is the serial number for KEEP IT REAL?

The USPTO serial number for KEEP IT REAL is 86864381.

What is the registration number for KEEP IT REAL?

KEEP IT REAL is registered under USPTO registration number 5070123.

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KEE

USPTO Trademark Record

REGISTERED

KEEP IT REAL

SN 86864381·Reg 5070123·Filed Jan 04, 2016

Owner Hampshire Pizza Inc.

Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from cereals; bread, pastries and confectionery; chocolate; ice cream, sorbets and other edible ices; sugar, honey, treacle; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments; ice (frozen water).

KEEP IT REAL (Serial No. 86864381), Registration No. 5070123, is a registered US trademark filed on Jan 04, 2016 by Hampshire Pizza Inc.. This trademark covers Class 030 (Coffee, tea, rice, bakery goods & condiments).

Section 8/9 declaration window: October 27, 2036

Mark Intelligence

KEEP IT REAL (Reg. #5070123) is a registered US trademark that has been protecting its owner, Hampshire Pizza Inc., since 2016. The mark covers Class 030 (Coffee, tea, rice, bakery goods & condiments). Goods and services include Coffee, tea, cocoa and substitutes therefor; rice, pasta and noodles; tapioca and sago; flour and preparations made from.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jan 04, 2016

SERIAL

86864381

REG#

5070123

REGISTERED

Oct 25, 2016

Filing Information

StatusREGISTERED

Filing DateJan 04, 2016

Serial Number86864381

Registration No.5070123

Registration DateOct 25, 2016

Status DateJan 31, 2026

Published for OppositionMay 24, 2016

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 030Coffee, tea, rice, bakery goods & condiments

US codes: 046

First use anywhere: Jan 04, 2016

First use in commerce: Apr 30, 2016

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

30 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 31, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jan 31, 2026

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jan 31, 2026

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Jan 31, 2026

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Oct 28, 2025

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Oct 26, 2025

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 31, 2024

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 31, 2024

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Dec 21, 2023

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Dec 21, 2023

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 19, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

Oct 19, 2023

POST REGISTRATION ACTION MAILED - SEC. 8 & 15

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

Oct 19, 2023

TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED

TEAS SECTION 8 & 15 RECEIVED

Apr 19, 2023

TEAS SECTION 8 & 15 RECEIVED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Oct 25, 2021

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

REGISTERED-PRINCIPAL REGISTER

Oct 25, 2016

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 23, 2016

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 22, 2016

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 09, 2016

CASE ASSIGNED TO INTENT TO USE PARALEGAL

STATEMENT OF USE PROCESSING COMPLETE

Sep 09, 2016

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Aug 16, 2016

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Aug 16, 2016

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 19, 2016

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 24, 2016

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

PUBLISHED FOR OPPOSITION

May 24, 2016

PUBLISHED FOR OPPOSITION

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 04, 2016

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Apr 20, 2016

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 20, 2016

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jan 12, 2016

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Jan 07, 2016

NEW APPLICATION ENTERED

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ORI

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