Who owns the KEEPING IT REAL trademark?

The KEEPING IT REAL trademark is owned by Jones Soda Co. (USA) Inc..

What class is the KEEPING IT REAL trademark registered in?

The KEEPING IT REAL trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for KEEPING IT REAL?

The USPTO serial number for KEEPING IT REAL is 77716758.

What is the registration number for KEEPING IT REAL?

KEEPING IT REAL is registered under USPTO registration number 3875407.

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KEE

USPTO Trademark Record

REGISTERED

KEEPING IT REAL

SN 77716758·Reg 3875407·Filed Apr 17, 2009

Owner Jones Soda Co. (USA) Inc.

Advertising; business management, organization and administration; office functions.

KEEPING IT REAL (Serial No. 77716758), Registration No. 3875407, is a registered US trademark filed on Apr 17, 2009 by Jones Soda Co. (USA) Inc.. This trademark covers Class 035 (Advertising, business management & retail services).

Section 8/9 declaration window: November 18, 2030

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Mark Intelligence

KEEPING IT REAL (Reg. #3875407) is a registered US trademark that has been protecting its owner, Jones Soda Co. (USA) Inc., since 2009. The mark covers Class 035 (Advertising, business management & retail services). Goods and services include Advertising; business management, organization and administration; office functions.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 17, 2009

SERIAL

77716758

REG#

3875407

REGISTERED

Nov 16, 2010

Filing Information

StatusREGISTERED

Filing DateApr 17, 2009

Serial Number77716758

Registration No.3875407

Registration DateNov 16, 2010

Status DateFeb 25, 2021

Published for OppositionAug 31, 2010

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 AcceptedSection 15 Acknowledged

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jul 02, 2009

First use in commerce: Jul 02, 2009

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

58 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 25, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 25, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 25, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 25, 2025

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 08, 2022

TEAS CHANGE OF OWNER ADDRESS RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 08, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 08, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 08, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 08, 2022

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 07, 2022

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 07, 2022

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 07, 2022

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 25, 2021

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 25, 2021

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Feb 25, 2021

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 25, 2021

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Nov 16, 2020

TEAS SECTION 8 & 9 RECEIVED

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 16, 2019

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 22, 2019

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 09, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 09, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 26, 2017

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 26, 2017

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 26, 2017

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

TEAS SECTION 8 & 15 RECEIVED

Nov 16, 2016

TEAS SECTION 8 & 15 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 29, 2016

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 29, 2016

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 16, 2015

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 07, 2013

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 07, 2013

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 22, 2011

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 22, 2011

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 07, 2011

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 14, 2011

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Nov 16, 2010

REGISTERED-PRINCIPAL REGISTER

PUBLISHED FOR OPPOSITION

Aug 31, 2010

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 31, 2010

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

ASSIGNED TO LIE

Jul 29, 2010

ASSIGNED TO LIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jul 29, 2010

LAW OFFICE PUBLICATION REVIEW COMPLETED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 15, 2010

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 13, 2010

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 12, 2010

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 12, 2010

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Jan 11, 2010

NON-FINAL ACTION WRITTEN

USE AMENDMENT ACCEPTED

Jan 11, 2010

USE AMENDMENT ACCEPTED

NON-FINAL ACTION E-MAILED

Jan 11, 2010

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 11, 2010

NOTIFICATION OF NON-FINAL ACTION E-MAILED

USE AMENDMENT FILED

Jan 09, 2010

USE AMENDMENT FILED

AMENDMENT TO USE PROCESSING COMPLETE

Jan 09, 2010

AMENDMENT TO USE PROCESSING COMPLETE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 08, 2010

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS AMENDMENT OF USE RECEIVED

Jan 08, 2010

TEAS AMENDMENT OF USE RECEIVED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jan 07, 2010

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 07, 2010

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Jul 07, 2009

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jul 07, 2009

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 07, 2009

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jul 06, 2009

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 21, 2009

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

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POP

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