Who owns the KEEPING IT REAL trademark?

The KEEPING IT REAL trademark is owned by Jones Soda Co. (USA) Inc..

What class is the KEEPING IT REAL trademark registered in?

The KEEPING IT REAL trademark is registered in Class 035 (Advertising, business management & retail services).

What is the serial number for KEEPING IT REAL?

The USPTO serial number for KEEPING IT REAL is 77716758.

What is the registration number for KEEPING IT REAL?

KEEPING IT REAL is registered under USPTO registration number 3875407.

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Section 8/9 declaration window

November 18, 2030

1477 days remaining

KEE

KEEPING IT REAL

REGISTERED

Serial: 77716758
Reg: 3875407
Filed: Apr 17, 2009
Owner: Jones Soda Co. (USA) Inc.

Advertising; business management, organization and administration; office functions.

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Jul 02, 2009

First use in commerce: Jul 02, 2009

Advertising; business management, organization and administration; office functions.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

58 events

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 25, 2025

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 25, 2025

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 25, 2025

Code TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 25, 2025

Code EWAF

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 08, 2022

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 08, 2022

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 08, 2022

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 08, 2022

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 08, 2022

Code CHAN

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 07, 2022

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 07, 2022

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 07, 2022

Code TCCA

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Feb 25, 2021

Code APRE

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Feb 25, 2021

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Feb 25, 2021

Code RNL1

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Feb 25, 2021

Code NA89

TEAS SECTION 8 & 9 RECEIVED

Nov 16, 2020

Code E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Nov 16, 2019

Code REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 22, 2019

Code TCCA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Nov 09, 2018

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Nov 09, 2018

Code ARAA

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jan 26, 2017

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Jan 26, 2017

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Jan 26, 2017

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Nov 16, 2016

Code E815

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 29, 2016

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 29, 2016

Code ARAA

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 16, 2015

Code REM1

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 07, 2013

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 07, 2013

Code ARAA

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 22, 2011

Code COAR

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 22, 2011

Code CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 07, 2011

Code TCCA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 14, 2011

Code TCCA

REGISTERED-PRINCIPAL REGISTER

Nov 16, 2010

Code R.PR

PUBLISHED FOR OPPOSITION

Aug 31, 2010

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 31, 2010

Code NPUB

ASSIGNED TO LIE

Jul 29, 2010

Code ALIE

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jul 29, 2010

Code PREV

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 15, 2010

Code CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 13, 2010

Code TEME

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 12, 2010

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 12, 2010

Code CRFA

NON-FINAL ACTION WRITTEN

Jan 11, 2010

Code CNRT

USE AMENDMENT ACCEPTED

Jan 11, 2010

Code IUAA

NON-FINAL ACTION E-MAILED

Jan 11, 2010

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 11, 2010

Code GNRN

USE AMENDMENT FILED

Jan 09, 2010

Code IUAF

AMENDMENT TO USE PROCESSING COMPLETE

Jan 09, 2010

Code AUPC

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 08, 2010

Code TEME

TEAS AMENDMENT OF USE RECEIVED

Jan 08, 2010

Code EAAU

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jan 07, 2010

Code TROA

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 07, 2010

Code CRFA

NON-FINAL ACTION WRITTEN

Jul 07, 2009

Code CNRT

NON-FINAL ACTION E-MAILED

Jul 07, 2009

Code GNRT

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jul 07, 2009

Code GNRN

ASSIGNED TO EXAMINER

Jul 06, 2009

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 21, 2009

Code NWOS

KEEPING IT REAL

What to file next

Full Goods & Services

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