Who owns the LEAD THE HEARD trademark?

The LEAD THE HEARD trademark is owned by Borla Performance Industries, Inc..

What class is the LEAD THE HEARD trademark registered in?

The LEAD THE HEARD trademark is registered in Class 009 (Electronics, software & scientific instruments).

What is the serial number for LEAD THE HEARD?

The USPTO serial number for LEAD THE HEARD is 97615594.

What is the registration number for LEAD THE HEARD?

LEAD THE HEARD is registered under USPTO registration number 8315207.

LEA

USPTO Trademark Record

REGISTERED

LEAD THE HEARD

SN 97615594·Reg 8315207·Filed Sep 30, 2022

Owner Borla Performance Industries, Inc.

Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, signalling, detecting, testing, inspecting, life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data; recorded and downloadable multimedia files, computer software, blank digital or analogue recording and storage media; mechanisms for coin-operated apparatus; cash registers, calculating devices; computers and computer peripheral devices; diving suits, divers' masks, ear plugs for divers, nose clips for divers, gloves for divers, breathing apparatus for underwater swimming; fire-extinguishing apparatus.

LEAD THE HEARD (Serial No. 97615594), Registration No. 8315207, is a registered US trademark filed on Sep 30, 2022 by Borla Performance Industries, Inc.. This trademark covers Class 009 (Electronics, software & scientific instruments).

early section 8: June 23, 2032

Mark Intelligence

LEAD THE HEARD (Reg. #8315207) is a registered US trademark that has been protecting its owner, Borla Performance Industries, Inc., since 2022. The mark covers Class 009 (Electronics, software & scientific instruments). Goods and services include Scientific, research, navigation, surveying, photographic, cinematographic, audiovisual, optical, weighing, measuring, s.... The mark faced 1 opposition proceeding during prosecution.

FILED

Sep 30, 2022

SERIAL

97615594

REG#

8315207

REGISTERED

Jun 23, 2026

Owner

Applicant

Borla Performance Industries, Inc.

Entity

Corporation

State

Address

701 Arcturus Avenue, Oxnard, CA, 93033-9018

Country

Attorney

NameTheresa W. Middlebrook

Law firm

Theresa W. Middlebrook HOLLAND & KNIGHT LLP

Docket

101224.00062

Address

800 17th Street NW, Suite 1100, Washington, DC 20006, United States

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Filing Information

StatusREGISTERED

Filing DateSep 30, 2022

Serial Number97615594

Registration No.8315207

Registration DateJun 23, 2026

Status DateJun 23, 2026

Published for OppositionFeb 28, 2023

Mark TypeStandard characters

Attorney Docket101224.00062

Status DescriptionLive and registered

Filing Signals

FILED

2022

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 009Electronics, software & scientific instruments

US codes: 021, 023, 026, 036, 038

First use anywhere: Jul 31, 2017

First use in commerce: Jul 31, 2017

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

46 events

REGISTERED-PRINCIPAL REGISTER

Jun 23, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 23, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 03, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jun 03, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

May 02, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Apr 27, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Apr 27, 2026

USE AMENDMENT FILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 24, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 24, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 24, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 24, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 14, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 5 GRANTED

Apr 13, 2026

SOU EXTENSION 5 GRANTED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Apr 13, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU TEAS EXTENSION RECEIVED

Oct 24, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 5 FILED

Oct 23, 2025

SOU EXTENSION 5 FILED

SOU EXTENSION 4 GRANTED

Apr 26, 2025

SOU EXTENSION 4 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 26, 2025

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 25, 2025

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 4 FILED

Apr 25, 2025

SOU EXTENSION 4 FILED

SOU TEAS EXTENSION RECEIVED

Oct 25, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 3 GRANTED

Oct 25, 2024

SOU EXTENSION 3 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 25, 2024

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU EXTENSION 3 FILED

Oct 25, 2024

SOU EXTENSION 3 FILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 26, 2024

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Apr 25, 2024

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 2 FILED

Apr 25, 2024

SOU EXTENSION 2 FILED

SOU EXTENSION 2 GRANTED

Apr 25, 2024

SOU EXTENSION 2 GRANTED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 27, 2023

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

SOU TEAS EXTENSION RECEIVED

Oct 25, 2023

SOU TEAS EXTENSION RECEIVED

SOU EXTENSION 1 FILED

Oct 25, 2023

SOU EXTENSION 1 FILED

SOU EXTENSION 1 GRANTED

Oct 25, 2023

SOU EXTENSION 1 GRANTED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Apr 25, 2023

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Feb 28, 2023

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Feb 28, 2023

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 08, 2023

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 25, 2023

APPROVED FOR PUB - PRINCIPAL REGISTER

TEAS/EMAIL CORRESPONDENCE ENTERED

Jan 24, 2023

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jan 23, 2023

TEAS RESPONSE TO OFFICE ACTION RECEIVED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jan 23, 2023

CORRESPONDENCE RECEIVED IN LAW OFFICE

NON-FINAL ACTION WRITTEN

Jan 03, 2023

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 03, 2023

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 03, 2023

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 29, 2022

ASSIGNED TO EXAMINER

NEW APPLICATION ENTERED

Oct 04, 2022

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 04, 2022

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

LEAD THE HEARD

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