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sealvo.com · USPTO Trademark Record
https://sealvo.com/levi-strauss-co-san-fransisco-cal-original-riveted-quality-clothing-xx-trademark-patented-may-20-1873-73022316

USPTO Trademark Record
REGISTEREDSN 73022316·Reg 1030033·Filed May 24, 1974
Owner LEVI STRAUSS & CO.
Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.; Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.; Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.; Textiles and substitutes for textiles; household linen; curtains of textile or plastic.; Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.
LEVI STRAUSS & CO. SAN FRANSISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING XX TRADEMARK PATENTED MAY 20, 1873 (Serial No. 73022316), Registration No. 1030033, is a registered US trademark filed on May 24, 1974 by LEVI STRAUSS & CO.. This trademark covers Class 016 (Paper goods, books & stationery), Class 018 (Leather goods, bags & accessories), Class 020 (Furniture, mirrors & non-metal containers), Class 024 (Textiles, fabrics & bed/table covers), Class 026 (Lace, embroidery, ribbons, buttons & haberdashery).
LEVI STRAUSS & CO. SAN FRANSISCO, CAL. ORIGINAL RIVETED QUALITY CLOTHING XX TRADEMARK PATENTED MAY 20, 1873 (Reg. #1030033) is a registered US trademark that has been protecting its owner, LEVI STRAUSS & CO., since 1974. The mark covers Class 016 (Paper goods, books & stationery), Class 018 (Leather goods, bags & accessories), Class 020 (Furniture, mirrors & non-metal containers), Class 024 (Textiles, fabrics & bed/table covers) and Class 026 (Lace, embroidery, ribbons, buttons & haberdashery) respectively. Goods and services include Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furnitu....
FILED
May 24, 1974
SERIAL
73022316
REG#
1030033
REGISTERED
Jan 13, 1976
Applicant
LEVI STRAUSS & CO.Corporation
DE
1155 BATTERY ST., SAN FRANCISCO, CA, 94111
US
Attorney
LEVI STRAUSS & CO.
1155 BATTERY ST., SAN FRANCISCO, CA 94111, United States
AI attorney analyzes your proposed mark against USPTO — Go/No-Go verdict, class-by-class risks, and strategy recommendations.
FILED
1974
YEARS AGO
52y
CLASSES
5
MADRID FILINGS
—
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CLASSES
5
OFFICE
USPTO
COUNTRY
US
First use anywhere: Jul 08, 1974
First use in commerce: Jul 08, 1974
Paper and cardboard; printed matter; bookbinding material; photographs; stationery and office requisites, except furniture; adhesives for stationery or household purposes; drawing materials and materials for artists; paintbrushes; instructional and teaching materials; plastic sheets, films and bags for wrapping and packaging; printers' type, printing blocks.
First use anywhere: Jun 15, 1970
First use in commerce: Jun 15, 1970
Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.
First use anywhere: Jan 04, 1974
First use in commerce: Jan 04, 1974
Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.
First use anywhere: Feb 20, 1974
First use in commerce: Feb 20, 1974
Textiles and substitutes for textiles; household linen; curtains of textile or plastic.
First use anywhere: Dec 01, 1971
First use in commerce: Dec 01, 1971
Lace and embroidery, and haberdashery ribbons and bows; buttons, hooks and eyes, pins and needles; artificial flowers; hair decorations; false hair.
This description is as filed with the USPTO and defines the scope of trademark protection.
NOTICE OF SUIT
Sep 29, 2026NOTICE OF SUIT
NOTICE OF SUIT
Aug 25, 2026NOTICE OF SUIT
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 06, 2026CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 06, 2026REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Mar 06, 2026REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 06, 2026NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
TEAS SECTION 8 & 9 RECEIVED
Dec 11, 2025TEAS SECTION 8 & 9 RECEIVED
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 13, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
NOTICE OF SUIT
Sep 07, 2023NOTICE OF SUIT
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Sep 13, 2022NOTICE OF SUIT
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Jun 22, 2022NOTICE OF SUIT
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Apr 25, 2022NOTICE OF SUIT
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Nov 09, 2021NOTICE OF SUIT
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Jun 29, 2021NOTICE OF SUIT
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Aug 06, 2020NOTICE OF SUIT
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Jul 31, 2020NOTICE OF SUIT
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May 26, 2020NOTICE OF SUIT
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Apr 15, 2020NOTICE OF SUIT
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Mar 27, 2020NOTICE OF SUIT
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Feb 13, 2020NOTICE OF SUIT
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Nov 13, 2019NOTICE OF SUIT
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Oct 09, 2018NOTICE OF SUIT
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Jun 21, 2017NOTICE OF SUIT
NOTICE OF SUIT
Jun 21, 2017NOTICE OF SUIT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 05, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 09, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 09, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Mar 09, 2016REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 09, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 04, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS SECTION 8 & 9 RECEIVED
Jan 04, 2016TEAS SECTION 8 & 9 RECEIVED
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 03, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Oct 05, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
NOTICE OF DESIGN SEARCH CODE MAILED
Jan 08, 2009NOTICE OF DESIGN SEARCH CODE MAILED
CASE FILE IN TICRS
Oct 19, 2007CASE FILE IN TICRS
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Apr 13, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Apr 13, 2006REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
ASSIGNED TO PARALEGAL
Mar 31, 2006ASSIGNED TO PARALEGAL
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 14, 2005TEAS CHANGE OF CORRESPONDENCE RECEIVED
TEAS SECTION 8 & 9 RECEIVED
Dec 14, 2005TEAS SECTION 8 & 9 RECEIVED
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Dec 14, 2005REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Mar 12, 1996REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Jan 16, 1995REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
CANCELLED SECTION 8-PARTIAL
Jan 14, 1982CANCELLED SECTION 8-PARTIAL
REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jan 12, 1982REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Recently filed and registered marks in the same international class.