Who owns the LITTLE EYES, BIG BENEFITS trademark?

The LITTLE EYES, BIG BENEFITS trademark is owned by Blue Cross and Blue Shield of Massachusetts, Inc..

What class is the LITTLE EYES, BIG BENEFITS trademark registered in?

The LITTLE EYES, BIG BENEFITS trademark is registered in Class 036 (Insurance, financial & real estate services).

What is the serial number for LITTLE EYES, BIG BENEFITS?

The USPTO serial number for LITTLE EYES, BIG BENEFITS is 98526350.

What is the registration number for LITTLE EYES, BIG BENEFITS?

LITTLE EYES, BIG BENEFITS is registered under USPTO registration number 8179728.

LIT

USPTO Trademark Record

REGISTERED

LITTLE EYES, BIG BENEFITS

SN 98526350·Reg 8179728·Filed Apr 30, 2024

Owner Blue Cross and Blue Shield of Massachusetts, Inc.

Financial, monetary and banking services; insurance services; real estate services.

LITTLE EYES, BIG BENEFITS (Serial No. 98526350), Registration No. 8179728, is a registered US trademark filed on Apr 30, 2024 by Blue Cross and Blue Shield of Massachusetts, Inc.. This trademark covers Class 036 (Insurance, financial & real estate services).

early section 8: March 17, 2032

Mark Intelligence

LITTLE EYES, BIG BENEFITS (Reg. #8179728) is a registered US trademark that has been protecting its owner, Blue Cross and Blue Shield of Massachusetts, Inc., since 2024. The mark covers Class 036 (Insurance, financial & real estate services). Goods and services include Financial, monetary and banking services; insurance services; real estate services.. The mark faced 1 opposition proceeding during prosecution.

FILED

Apr 30, 2024

SERIAL

98526350

REG#

8179728

REGISTERED

Mar 17, 2026

Owner

Applicant

Blue Cross and Blue Shield of Massachusetts, Inc.

Entity

Corporation

State

Address

101 Huntington Ave., Suite 1300, Boston, MA, 02199

Country

Attorney

NameJoshua S. Jarvis, Esq.

Law firm

Joshua S. Jarvis, Esq. Foley Hoag LLP

Address

155 Seaport Boulevard, Boston, MA 02210, United States

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Filing Information

StatusREGISTERED

Filing DateApr 30, 2024

Serial Number98526350

Registration No.8179728

Registration DateMar 17, 2026

Status DateMar 17, 2026

Published for OppositionDec 17, 2024

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

First use anywhere: Jul 01, 2024

First use in commerce: Jul 01, 2024

Financial, monetary and banking services; insurance services; real estate services.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

20 events

REGISTERED-PRINCIPAL REGISTER

Mar 17, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Mar 17, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Feb 21, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Feb 21, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Feb 14, 2026

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 13, 2026

CASE ASSIGNED TO INTENT TO USE PARALEGAL

SOU EXTENSION 1 GRANTED

Feb 13, 2026

SOU EXTENSION 1 GRANTED

STATEMENT OF USE PROCESSING COMPLETE

Feb 13, 2026

STATEMENT OF USE PROCESSING COMPLETE

USE AMENDMENT FILED

Aug 08, 2025

USE AMENDMENT FILED

SOU TEAS EXTENSION RECEIVED

Aug 08, 2025

SOU TEAS EXTENSION RECEIVED

TEAS STATEMENT OF USE RECEIVED

Aug 08, 2025

TEAS STATEMENT OF USE RECEIVED

SOU EXTENSION 1 FILED

Aug 07, 2025

SOU EXTENSION 1 FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 11, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Dec 17, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 17, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 11, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 20, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Nov 14, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 23, 2024

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 30, 2024

NEW APPLICATION ENTERED

LITTLE EYES, BIG BENEFITS

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Other Marks by Blue Cross and Blue Shield of Massachusetts, Inc.

Other Marks in Class 036 — Insurance, financial & real estate services

Other Marks by Joshua S. Jarvis, Esq.

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