Who owns the LZB AMERICAN ICON SINCE 1927 trademark?

The LZB AMERICAN ICON SINCE 1927 trademark is owned by La-Z-Boy Incorporated.

What class is the LZB AMERICAN ICON SINCE 1927 trademark registered in?

The LZB AMERICAN ICON SINCE 1927 trademark is registered in Class 020 (Furniture, mirrors & non-metal containers).

What is the serial number for LZB AMERICAN ICON SINCE 1927?

The USPTO serial number for LZB AMERICAN ICON SINCE 1927 is 98796149.

What is the registration number for LZB AMERICAN ICON SINCE 1927?

LZB AMERICAN ICON SINCE 1927 is registered under USPTO registration number 8357563.

LZB

USPTO Trademark Record

REGISTERED

LZB AMERICAN ICON SINCE 1927

SN 98796149·Reg 8357563·Filed Oct 11, 2024

Owner La-Z-Boy Incorporated

Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.

LZB AMERICAN ICON SINCE 1927 (Serial No. 98796149), Registration No. 8357563, is a registered US trademark filed on Oct 11, 2024 by La-Z-Boy Incorporated. This trademark covers Class 020 (Furniture, mirrors & non-metal containers).

early section 8: July 21, 2032

Mark Intelligence

LZB AMERICAN ICON SINCE 1927 (Reg. #8357563) is a registered US trademark that has been protecting its owner, La-Z-Boy Incorporated, since 2024. The mark covers Class 020 (Furniture, mirrors & non-metal containers). Goods and services include Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, ho.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 11, 2024

SERIAL

98796149

REG#

8357563

REGISTERED

Jul 21, 2026

Owner

Applicant

La-Z-Boy Incorporated

Entity

Corporation

State

Address

One La-Z-Boy Drive, Monroe, MI, 48162

Country

Attorney

NameJessica S. Sachs

Law firm

Jessica S. Sachs Harness, Dickey & Pierce, P.L.C.

Docket

1202T-200572

Address

100 Bloomfield Hills Parkway, Suite 200, Bloomfield Hills, MI 48304, United States

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Filing Information

StatusREGISTERED

Filing DateOct 11, 2024

Serial Number98796149

Registration No.8357563

Registration DateJul 21, 2026

Status DateJul 21, 2026

Published for OppositionApr 29, 2025

Mark TypeDesign with words

Attorney Docket1202T-200572

Status DescriptionLive and registered

Filing Signals

FILED

2024

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 020Furniture, mirrors & non-metal containers

US codes: 002, 013, 022, 025, 032, 050

First use anywhere: Oct 26, 2024

First use in commerce: Nov 26, 2024

Furniture, mirrors, picture frames; containers, not of metal, for storage or transport; unworked or semi-worked bone, horn, whalebone or mother-of-pearl; shells; meerschaum; yellow amber.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

28 events

REGISTERED-PRINCIPAL REGISTER

Jul 21, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 21, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jul 01, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 01, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ASSIGNED TO LIE

Jun 30, 2026

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 30, 2026

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 30, 2026

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 26, 2026

TEAS RESPONSE TO OFFICE ACTION RECEIVED

SU - NON-FINAL ACTION - WRITTEN

May 26, 2026

SU - NON-FINAL ACTION - WRITTEN

NON-FINAL ACTION E-MAILED

May 26, 2026

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

May 26, 2026

NOTIFICATION OF NON-FINAL ACTION E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

May 05, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Dec 19, 2025

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Dec 19, 2025

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jun 24, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Apr 29, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Apr 29, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 23, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 01, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

EXAMINERS AMENDMENT -WRITTEN

Mar 02, 2025

EXAMINERS AMENDMENT -WRITTEN

EXAMINERS AMENDMENT E-MAILED

Mar 02, 2025

EXAMINERS AMENDMENT E-MAILED

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Mar 02, 2025

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

EXAMINER'S AMENDMENT ENTERED

Mar 02, 2025

EXAMINER'S AMENDMENT ENTERED

ASSIGNED TO EXAMINER

Feb 12, 2025

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 11, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NOTICE OF DESIGN SEARCH CODE E-MAILED

Feb 11, 2025

NOTICE OF DESIGN SEARCH CODE E-MAILED

NEW APPLICATION ENTERED

Oct 11, 2024

NEW APPLICATION ENTERED

APPLICATION FILING RECEIPT MAILED

Oct 11, 2024

APPLICATION FILING RECEIPT MAILED

LZB AMERICAN ICON SINCE 1927

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Other Marks by La-Z-Boy Incorporated

Other Marks in Class 020 — Furniture, mirrors & non-metal containers

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