Who owns the MAKING THE SHIFT trademark?

The MAKING THE SHIFT trademark is owned by York University.

What is the serial number for MAKING THE SHIFT?

The USPTO serial number for MAKING THE SHIFT is 98233548.

What is the registration number for MAKING THE SHIFT?

MAKING THE SHIFT is registered under USPTO registration number 7877646.

MAK

USPTO Trademark Record

REGISTERED

MAKING THE SHIFT

Q: What class is the MAKING THE SHIFT trademark registered in?

The MAKING THE SHIFT trademark is registered in Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services), Class 043 (Food & beverage services, hospitality).

SN 98233548·Reg 7877646·Filed Oct 20, 2023

Owner York University

Advertising; business management, organization and administration; office functions.; Financial, monetary and banking services; insurance services; real estate services.; Education; providing of training; entertainment; sporting and cultural activities.; Services for providing food and drink; temporary accommodation.

MAKING THE SHIFT (Serial No. 98233548), Registration No. 7877646, is a registered US trademark filed on Oct 20, 2023 by York University. This trademark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services), Class 043 (Food & beverage services, hospitality).

early section 8: August 05, 2031

Mark Intelligence

MAKING THE SHIFT (Reg. #7877646) is a registered US trademark that has been protecting its owner, York University, since 2023. The mark covers Class 035 (Advertising, business management & retail services), Class 036 (Insurance, financial & real estate services), Class 041 (Education & entertainment services) and Class 043 (Food & beverage services, hospitality) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Financial, monetary and banking se.... The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 20, 2023

SERIAL

98233548

REG#

7877646

REGISTERED

Aug 05, 2025

Owner

Applicant

York University

Entity

Not Provided

Address

4700 Keele Street, Toronto, Ontario, M3J1P3

Country

Attorney

NameMichael R. Friscia

Law firm

Michael R. Friscia MCCARTER & ENGLISH, LLP

Docket

131841-00001

Address

100 MULBERRY STREET, 4 GATEWAY CENTER, NEWARK, NJ 07102, United States

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Filing Information

StatusREGISTERED

Filing DateOct 20, 2023

Serial Number98233548

Registration No.7877646

Registration DateAug 05, 2025

Status DateAug 05, 2025

Published for OppositionDec 10, 2024

Mark TypeStandard characters

Attorney Docket131841-00001

Status DescriptionLive and registered

Filing Signals

FILED

2023

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

Advertising; business management, organization and administration; office functions.

Class 036Insurance, financial & real estate services

US codes: 100, 101, 102

Financial, monetary and banking services; insurance services; real estate services.

Class 041Education & entertainment services

US codes: 100, 101, 107

Education; providing of training; entertainment; sporting and cultural activities.

Class 043Food & beverage services, hospitality

US codes: 100, 101

Services for providing food and drink; temporary accommodation.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

21 events

REGISTERED-PRINCIPAL REGISTER

Aug 05, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Aug 05, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jul 16, 2025

CASE ASSIGNED TO INTENT TO USE PARALEGAL

1(B) BASIS DELETED; PROCEED TO REGISTRATION

Jul 16, 2025

1(B) BASIS DELETED; PROCEED TO REGISTRATION

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Feb 04, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

TEAS DELETE 1(B) BASIS RECEIVED

Feb 04, 2025

TEAS DELETE 1(B) BASIS RECEIVED

NOTICE OF ALLOWANCE CANCELLED

Feb 04, 2025

NOTICE OF ALLOWANCE CANCELLED

PUBLISHED FOR OPPOSITION

Dec 10, 2024

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 10, 2024

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Dec 04, 2024

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Nov 13, 2024

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO LIE

Oct 31, 2024

ASSIGNED TO LIE

CORRESPONDENCE RECEIVED IN LAW OFFICE

Oct 31, 2024

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Oct 31, 2024

TEAS/EMAIL CORRESPONDENCE ENTERED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 05, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

NON-FINAL ACTION WRITTEN

Jun 10, 2024

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jun 10, 2024

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jun 10, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Jun 05, 2024

ASSIGNED TO EXAMINER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 26, 2023

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 24, 2023

NEW APPLICATION ENTERED

MAKING THE SHIFT

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