Who owns the MEASURE WHAT MATTERS trademark?

The MEASURE WHAT MATTERS trademark is owned by SEARCH OPTICS, LLC.

What class is the MEASURE WHAT MATTERS trademark registered in?

The MEASURE WHAT MATTERS trademark is registered in Class 042 (Scientific, technology & SaaS services).

What is the serial number for MEASURE WHAT MATTERS?

The USPTO serial number for MEASURE WHAT MATTERS is 85645229.

What is the registration number for MEASURE WHAT MATTERS?

MEASURE WHAT MATTERS is registered under USPTO registration number 4336243.

MEASURE WHAT MATTERS - Owned by SEARCH OPTICS, LLC - (Class 042)

What to file next

Section 9 renewal, filed with a Section 8 declaration

When: Due between the ninth and tenth anniversary of registration, then before each tenth anniversary after that.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed renewal cancels the registration, and there is no revival route for it.

How Section 9 renewal works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 042Scientific, technology & SaaS services

US codes: 100, 101

First use anywhere: Oct 23, 2012

First use in commerce: Oct 23, 2012

Scientific and technological services and research and design relating thereto; industrial analysis, industrial research and industrial design services; quality control and authentication services; design and development of computer hardware and software.

This description is as filed with the USPTO and defines the scope of trademark protection.

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlySection 8 Accepted

Status History

48 events

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Apr 02, 2024

Code 89AG

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Apr 02, 2024

Code RNL1

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Apr 02, 2024

Code NA89

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Apr 01, 2024

Code APRE

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 07, 2024

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 07, 2024

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 07, 2024

Code TCCA

TEAS SECTION 8 & 9 RECEIVED

Nov 08, 2023

Code E89R

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 31, 2023

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 31, 2023

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 31, 2023

Code TCCA

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 16, 2023

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 16, 2023

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 16, 2023

Code ARAA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Mar 16, 2023

Code EWAF

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 16, 2023

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 16, 2023

Code CHAN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 18, 2023

Code ASGN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Aug 08, 2022

Code COAR

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Aug 08, 2022

Code REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Aug 08, 2022

Code ARAA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Aug 08, 2022

Code TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Aug 08, 2022

Code CHAN

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

May 14, 2022

Code REM2

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 09, 2019

Code APRE

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Mar 09, 2019

Code C15A

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Mar 09, 2019

Code NA85

TEAS SECTION 8 & 15 RECEIVED

Jan 31, 2019

Code E815

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 16, 2019

Code ASCK

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

May 14, 2018

Code REM1

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Jan 29, 2014

Code ASCK

REGISTERED-PRINCIPAL REGISTER

May 14, 2013

Code R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Apr 10, 2013

Code SUNA

LAW OFFICE REGISTRATION REVIEW COMPLETED

Apr 09, 2013

Code REGV

ASSIGNED TO LIE

Apr 08, 2013

Code ALIE

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Mar 19, 2013

Code CNPR

STATEMENT OF USE PROCESSING COMPLETE

Mar 08, 2013

Code SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 06, 2013

Code AITU

TEAS STATEMENT OF USE RECEIVED

Feb 20, 2013

Code EISU

USE AMENDMENT FILED

Feb 20, 2013

Code IUAF

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 01, 2013

Code NOAM

PUBLISHED FOR OPPOSITION

Nov 06, 2012

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Nov 06, 2012

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Oct 17, 2012

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 25, 2012

Code CNSA

ASSIGNED TO EXAMINER

Sep 22, 2012

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 16, 2012

Code NWOS

NEW APPLICATION ENTERED

Jun 09, 2012

Code NWAP

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What to file next

Full Goods & Services

Filing Basis & Declarations

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