Who owns the MORE THAN TACK, IT'S A LIFESTYLE trademark?

The MORE THAN TACK, IT'S A LIFESTYLE trademark is owned by ALORIAN SADDLERY, LLC.

What class is the MORE THAN TACK, IT'S A LIFESTYLE trademark registered in?

The MORE THAN TACK, IT'S A LIFESTYLE trademark is registered in Class 018 (Leather goods, bags & accessories).

What is the serial number for MORE THAN TACK, IT'S A LIFESTYLE?

The USPTO serial number for MORE THAN TACK, IT'S A LIFESTYLE is 97339931.

What is the registration number for MORE THAN TACK, IT'S A LIFESTYLE?

MORE THAN TACK, IT'S A LIFESTYLE is registered under USPTO registration number 7868399.

MOR

USPTO Trademark Record

REGISTERED

MORE THAN TACK, IT'S A LIFESTYLE

SN 97339931·Reg 7868399·Filed Mar 31, 2022

Owner ALORIAN SADDLERY, LLC

Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.

MORE THAN TACK, IT'S A LIFESTYLE (Serial No. 97339931), Registration No. 7868399, is a registered US trademark filed on Mar 31, 2022 by ALORIAN SADDLERY, LLC. This trademark covers Class 018 (Leather goods, bags & accessories).

early section 8: July 15, 2031

Mark Intelligence

MORE THAN TACK, IT'S A LIFESTYLE (Reg. #7868399) is a registered US trademark that has been protecting its owner, ALORIAN SADDLERY, LLC, since 2022. The mark covers Class 018 (Leather goods, bags & accessories). Goods and services include Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking st.... The mark faced 1 opposition proceeding during prosecution.

FILED

Mar 31, 2022

SERIAL

97339931

REG#

7868399

REGISTERED

Jul 15, 2025

Owner

Applicant

ALORIAN SADDLERY, LLC

Entity

LLC

State

Address

106 PROSPECT STREET, PARAMUS, NJ, 07652

Country

Attorney

NameDavid M. Fortunato

Docket

3017-15

Address

507 W Shore Trail, Sparta, NJ 07871, United States

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Filing Information

StatusREGISTERED

Filing DateMar 31, 2022

Serial Number97339931

Registration No.7868399

Registration DateJul 15, 2025

Status DateJul 15, 2025

Published for OppositionMay 16, 2023

Mark TypeStandard characters

Attorney Docket3017-15

Status DescriptionLive and registered

Filing Signals

FILED

2022

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 018Leather goods, bags & accessories

US codes: 001, 002, 003, 022, 041

First use anywhere: May 23, 2023

First use in commerce: May 23, 2023

Leather and imitations of leather; animal skins and hides; luggage and carrying bags; umbrellas and parasols; walking sticks; whips, harness and saddlery; collars, leashes and clothing for animals.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

42 events

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Jul 16, 2025

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 16, 2025

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 16, 2025

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 16, 2025

TEAS CHANGE OF CORRESPONDENCE RECEIVED

REGISTERED-PRINCIPAL REGISTER

Jul 15, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 15, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 25, 2025

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 25, 2025

TEAS/EMAIL CORRESPONDENCE ENTERED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Jun 25, 2025

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

ASSIGNED TO LIE

Jun 24, 2025

ASSIGNED TO LIE

PETITION GRANTED - RESPONSE RECEIVED

Aug 29, 2024

PETITION GRANTED - RESPONSE RECEIVED

NOTICE OF REVIVAL - E-MAILED

Aug 29, 2024

NOTICE OF REVIVAL - E-MAILED

ASSIGNED TO PETITION STAFF

Aug 27, 2024

ASSIGNED TO PETITION STAFF

TEAS PETITION TO REVIVE RECEIVED

Jul 22, 2024

TEAS PETITION TO REVIVE RECEIVED

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jul 22, 2024

TEAS RESPONSE TO OFFICE ACTION RECEIVED

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

May 22, 2024

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE

ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND

May 22, 2024

ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 28, 2024

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 28, 2024

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 28, 2024

TEAS CHANGE OF CORRESPONDENCE RECEIVED

NON-FINAL ACTION E-MAILED

Feb 06, 2024

NON-FINAL ACTION E-MAILED

SU - NON-FINAL ACTION - WRITTEN

Feb 06, 2024

SU - NON-FINAL ACTION - WRITTEN

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Feb 06, 2024

NOTIFICATION OF NON-FINAL ACTION E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

Feb 03, 2024

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Feb 02, 2024

CASE ASSIGNED TO INTENT TO USE PARALEGAL

TEAS STATEMENT OF USE RECEIVED

Jan 11, 2024

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jan 11, 2024

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jul 11, 2023

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

May 16, 2023

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 16, 2023

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Apr 26, 2023

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 10, 2023

APPROVED FOR PUB - PRINCIPAL REGISTER

CORRESPONDENCE RECEIVED IN LAW OFFICE

Mar 31, 2023

CORRESPONDENCE RECEIVED IN LAW OFFICE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Mar 31, 2023

TEAS RESPONSE TO OFFICE ACTION RECEIVED

TEAS/EMAIL CORRESPONDENCE ENTERED

Mar 31, 2023

TEAS/EMAIL CORRESPONDENCE ENTERED

NON-FINAL ACTION WRITTEN

Jan 03, 2023

NON-FINAL ACTION WRITTEN

NON-FINAL ACTION E-MAILED

Jan 03, 2023

NON-FINAL ACTION E-MAILED

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Jan 03, 2023

NOTIFICATION OF NON-FINAL ACTION E-MAILED

ASSIGNED TO EXAMINER

Dec 22, 2022

ASSIGNED TO EXAMINER

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Dec 14, 2022

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 05, 2022

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Apr 04, 2022

NEW APPLICATION ENTERED

MORE THAN TACK, IT'S A LIFESTYLE

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Other Marks by ALORIAN SADDLERY, LLC

Other Marks in Class 018 — Leather goods, bags & accessories

Other Marks by David M. Fortunato

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