Who owns the NEW DIMENSION OF BRIGHTNESS trademark?

The NEW DIMENSION OF BRIGHTNESS trademark is owned by Colgate-Palmolive Company.

What class is the NEW DIMENSION OF BRIGHTNESS trademark registered in?

The NEW DIMENSION OF BRIGHTNESS trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

What is the serial number for NEW DIMENSION OF BRIGHTNESS?

The USPTO serial number for NEW DIMENSION OF BRIGHTNESS is 99221587.

What is the registration number for NEW DIMENSION OF BRIGHTNESS?

NEW DIMENSION OF BRIGHTNESS is registered under USPTO registration number 8319110.

NEW

USPTO Trademark Record

REGISTERED

NEW DIMENSION OF BRIGHTNESS

SN 99221587·Reg 8319110·Filed Jun 06, 2025

Owner Colgate-Palmolive Company

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

NEW DIMENSION OF BRIGHTNESS (Serial No. 99221587), Registration No. 8319110, is a registered US trademark filed on Jun 06, 2025 by Colgate-Palmolive Company. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

early section 8: June 23, 2032

Mark Intelligence

NEW DIMENSION OF BRIGHTNESS (Reg. #8319110) is a registered US trademark that has been protecting its owner, Colgate-Palmolive Company, since 2025. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 1 opposition proceeding during prosecution.

FILED

Jun 06, 2025

SERIAL

99221587

REG#

8319110

REGISTERED

Jun 23, 2026

Owner

Applicant

Colgate-Palmolive Company

Entity

Corporation

State

Address

300 Park Avenue, Trademarks, PK-8, New York, NY, 10022

Country

Attorney

NameMelanie Jennison

Law firm

Melanie Jennison Colgate-Palmolive Company

Address

300 Park Avenue, Trademarks, PK-8, New York, NY 10022, United States

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Filing Information

StatusREGISTERED

Filing DateJun 06, 2025

Serial Number99221587

Registration No.8319110

Registration DateJun 23, 2026

Status DateJun 23, 2026

Published for OppositionAug 19, 2025

Mark TypeStandard characters

Status DescriptionLive and registered

Filing Signals

FILED

2025

YEARS AGO

CLASSES

MADRID FILINGS

—

Opposed 1× during prosecution

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Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

First use anywhere: Jan 01, 2026

First use in commerce: Jan 01, 2026

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

28 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 29, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 29, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 29, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 29, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 29, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 29, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

REGISTERED-PRINCIPAL REGISTER

Jun 23, 2026

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 23, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jun 23, 2026

NOTICE OF REGISTRATION CONFIRMATION EMAILED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 10, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 10, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 10, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 10, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 10, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

May 29, 2026

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

May 29, 2026

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

STATEMENT OF USE PROCESSING COMPLETE

May 20, 2026

STATEMENT OF USE PROCESSING COMPLETE

TEAS STATEMENT OF USE RECEIVED

Jan 15, 2026

TEAS STATEMENT OF USE RECEIVED

USE AMENDMENT FILED

Jan 15, 2026

USE AMENDMENT FILED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 14, 2025

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

PUBLISHED FOR OPPOSITION

Aug 19, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 19, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 13, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Jul 09, 2025

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 09, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION ENTERED

Jun 06, 2025

NEW APPLICATION ENTERED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 06, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

APPLICATION FILING RECEIPT MAILED

Jun 06, 2025

APPLICATION FILING RECEIPT MAILED

NEW DIMENSION OF BRIGHTNESS

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Other Marks by Colgate-Palmolive Company

Other Marks in Class 003 — Non-medicated cosmetics, toiletry preparations & cleaning preparations

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