Who owns the NEW + HOTT trademark?

The NEW + HOTT trademark is owned by Palo Alto Technology LLC.

What class is the NEW + HOTT trademark registered in?

The NEW + HOTT trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for NEW + HOTT?

The USPTO serial number for NEW + HOTT is 98805125.

What is the registration number for NEW + HOTT?

NEW + HOTT is registered under USPTO registration number 7858310.

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Updated Nov 1, 2026·34 searches this week

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Section 8 declaration window

July 08, 2031

1709 days remaining

NEW

NEW + HOTT

REGISTERED

Serial: 98805125
Reg: 7858310
Filed: Oct 16, 2024
Owner: Palo Alto Technology LLC

Clothing, footwear, headwear.

What to file next

Section 8 declaration of continued use

When: Due between the fifth and sixth anniversary of registration.
Extensions and grace: A six-month grace period follows, with an added per-class fee.
If it is missed: A missed Section 8 cancels the registration, and there is no revival route for it.

How the Section 8 deadline works

General information about USPTO practice, not legal advice. The register is the authority, and a filing that has not yet posted can change what is owed.

Full Goods & Services

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: Sep 01, 2024

First use in commerce: Oct 02, 2024

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

Status History

9 events

REGISTERED-PRINCIPAL REGISTER

Jul 08, 2025

Code R.PR

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Jul 08, 2025

Code NRCC

PUBLISHED FOR OPPOSITION

May 20, 2025

Code PUBO

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

May 20, 2025

Code NPUB

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

May 14, 2025

Code NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Apr 21, 2025

Code CNSA

ASSIGNED TO EXAMINER

Apr 18, 2025

Code DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 17, 2025

Code NWOS

NEW APPLICATION ENTERED

Oct 16, 2024

Code NWAP

NEW + HOTT

What to file next

Full Goods & Services

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