Who owns the NEW & IMPROVED trademark?

The NEW & IMPROVED trademark is owned by NEW & IMPROVED, LLC.

What is the serial number for NEW & IMPROVED?

The USPTO serial number for NEW & IMPROVED is 98930114.

What is the registration number for NEW & IMPROVED?

NEW & IMPROVED is registered under USPTO registration number 7787349.

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Updated Oct 17, 2026·14 searches this week

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NEW

USPTO Trademark Record

REGISTERED

NEW & IMPROVED

Q: What class is the NEW & IMPROVED trademark registered in?

The NEW & IMPROVED trademark is registered in Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

SN 98930114·Reg 7787349·Filed Dec 31, 2024

Owner NEW & IMPROVED, LLC

Advertising; business management, organization and administration; office functions.; Education; providing of training; entertainment; sporting and cultural activities.

NEW & IMPROVED (Serial No. 98930114), Registration No. 7787349, is a registered US trademark filed on Dec 31, 2024 by NEW & IMPROVED, LLC. This trademark covers Class 035 (Advertising, business management & retail services), Class 041 (Education & entertainment services).

early section 8: May 06, 2031

Mark Intelligence

NEW & IMPROVED (Reg. #7787349) is a registered US trademark that has been protecting its owner, NEW & IMPROVED, LLC, since 2024. The mark covers Class 035 (Advertising, business management & retail services) and Class 041 (Education & entertainment services) respectively. Goods and services include Advertising; business management, organization and administration; office functions.; Education; providing of training; .... The mark faced 1 opposition proceeding during prosecution.

FILED

Dec 31, 2024

SERIAL

98930114

REG#

7787349

REGISTERED

May 06, 2025

Filing Information

StatusREGISTERED

Filing DateDec 31, 2024

Serial Number98930114

Registration No.7787349

Registration DateMay 06, 2025

Status DateMay 06, 2025

Published for OppositionMar 18, 2025

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application Currently

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 035Advertising, business management & retail services

US codes: 100, 101, 102

First use anywhere: Feb 20, 1998

First use in commerce: Apr 29, 1998

Advertising; business management, organization and administration; office functions.

Class 041Education & entertainment services

US codes: 100, 101, 107

First use anywhere: Feb 20, 1998

First use in commerce: Apr 29, 1998

Education; providing of training; entertainment; sporting and cultural activities.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

13 events

REGISTERED-PRINCIPAL REGISTER

May 06, 2025

REGISTERED-PRINCIPAL REGISTER

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 06, 2025

NOTICE OF REGISTRATION CONFIRMATION EMAILED

PUBLISHED FOR OPPOSITION

Mar 18, 2025

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 18, 2025

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 12, 2025

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

APPROVED FOR PUB - PRINCIPAL REGISTER

Feb 21, 2025

APPROVED FOR PUB - PRINCIPAL REGISTER

ASSIGNED TO EXAMINER

Feb 19, 2025

ASSIGNED TO EXAMINER

REQUEST FOR SPECIAL HANDLING - GRANTED

Feb 19, 2025

REQUEST FOR SPECIAL HANDLING - GRANTED

ASSIGNED TO EXAMINER

Feb 19, 2025

ASSIGNED TO EXAMINER

ASSIGNED TO PETITION STAFF

Feb 18, 2025

ASSIGNED TO PETITION STAFF

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Feb 18, 2025

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

TEAS REQUEST TO MAKE SPECIAL RECEIVED

Jan 03, 2025

TEAS REQUEST TO MAKE SPECIAL RECEIVED

NEW APPLICATION ENTERED

Dec 31, 2024

NEW APPLICATION ENTERED

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