Who owns the NEW STANDARD trademark?

The NEW STANDARD trademark is owned by Canterra Licensing Holdings Company LLC.

What class is the NEW STANDARD trademark registered in?

The NEW STANDARD trademark is registered in Class 025 (Clothing, footwear & headgear).

What is the serial number for NEW STANDARD?

The USPTO serial number for NEW STANDARD is 88662128.

What is the registration number for NEW STANDARD?

NEW STANDARD is registered under USPTO registration number 6207147.

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Updated Oct 18, 2026·19 searches this week

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NEW

USPTO Trademark Record

REGISTERED

NEW STANDARD

SN 88662128·Reg 6207147·Filed Oct 21, 2019

Owner Canterra Licensing Holdings Company LLC

Clothing, footwear, headwear.

NEW STANDARD (Serial No. 88662128), Registration No. 6207147, is a registered US trademark filed on Oct 21, 2019 by Canterra Licensing Holdings Company LLC. This trademark covers Class 025 (Clothing, footwear & headgear).

Renewal window: November 24, 202637 days remaining

Mark Intelligence

NEW STANDARD (Reg. #6207147) is a registered US trademark that has been protecting its owner, Canterra Licensing Holdings Company LLC, since 2019. The mark covers Class 025 (Clothing, footwear & headgear). Goods and services include Clothing, footwear, headwear.. The mark faced 1 opposition proceeding during prosecution.

FILED

Oct 21, 2019

SERIAL

88662128

REG#

6207147

REGISTERED

Nov 24, 2020

Filing Information

StatusREGISTERED

Filing DateOct 21, 2019

Serial Number88662128

Registration No.6207147

Registration DateNov 24, 2020

Status DateNov 24, 2020

Published for OppositionMar 03, 2020

Filing Basis & Declarations

Standard Characters ClaimedUse Application CurrentlyTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 025Clothing, footwear & headgear

US codes: 022, 039

First use anywhere: May 03, 2020

First use in commerce: May 03, 2020

Clothing, footwear, headwear.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

29 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Apr 23, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Apr 23, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 23, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 23, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Apr 23, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Apr 23, 2026

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 24, 2025

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 30, 2021

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 30, 2021

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 30, 2021

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 30, 2021

TEAS CHANGE OF CORRESPONDENCE RECEIVED

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 30, 2021

TEAS CHANGE OF OWNER ADDRESS RECEIVED

REGISTERED-PRINCIPAL REGISTER

Nov 24, 2020

REGISTERED-PRINCIPAL REGISTER

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 22, 2020

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 21, 2020

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

STATEMENT OF USE PROCESSING COMPLETE

Oct 21, 2020

STATEMENT OF USE PROCESSING COMPLETE

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Oct 21, 2020

CASE ASSIGNED TO INTENT TO USE PARALEGAL

USE AMENDMENT FILED

Oct 06, 2020

USE AMENDMENT FILED

TEAS STATEMENT OF USE RECEIVED

Oct 06, 2020

TEAS STATEMENT OF USE RECEIVED

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Aug 25, 2020

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

Jul 12, 2020

EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED

EXTENSION OF TIME TO OPPOSE RECEIVED

Mar 18, 2020

EXTENSION OF TIME TO OPPOSE RECEIVED

PUBLISHED FOR OPPOSITION

Mar 03, 2020

PUBLISHED FOR OPPOSITION

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 03, 2020

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Feb 12, 2020

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

ASSIGNED TO EXAMINER

Jan 27, 2020

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jan 27, 2020

APPROVED FOR PUB - PRINCIPAL REGISTER

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 24, 2019

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

NEW APPLICATION ENTERED

Oct 24, 2019

NEW APPLICATION ENTERED

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