Who owns the NIVEA trademark?

The NIVEA trademark is owned by Beiersdorf AG.

What is the serial number for NIVEA?

The USPTO serial number for NIVEA is 79188388.

What is the registration number for NIVEA?

NIVEA is registered under USPTO registration number 5070819.

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Updated Oct 20, 2026·11 searches this week

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NIV

USPTO Trademark Record

REGISTERED

NIVEA

Q: What class is the NIVEA trademark registered in?

The NIVEA trademark is registered in Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

SN 79188388·Reg 5070819·Filed Feb 25, 2016

Owner Beiersdorf AG

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

NIVEA (Serial No. 79188388), Registration No. 5070819, is a registered US trademark filed on Feb 25, 2016 by Beiersdorf AG. This trademark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations).

renewal 10y period: November 02, 202612 days remaining

Mark Intelligence

NIVEA (Reg. #5070819) is a registered US trademark that has been protecting its owner, Beiersdorf AG, since 2016. The mark covers Class 003 (Non-medicated cosmetics, toiletry preparations & cleaning preparations). Goods and services include Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other.... The mark faced 4 opposition proceedings during prosecution.

FILED

Feb 25, 2016

SERIAL

79188388

REG#

5070819

REGISTERED

Nov 01, 2016

Filing Information

StatusREGISTERED

Filing DateFeb 25, 2016

Serial Number79188388

Registration No.5070819

Registration DateNov 01, 2016

Status DateMar 21, 2023

Published for OppositionAug 16, 2016

Filing Basis & Declarations

Section 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 003Non-medicated cosmetics, toiletry preparations & cleaning preparations

US codes: 001, 004, 006, 050, 051, 052

Non-medicated cosmetics and toiletry preparations; non-medicated dentifrices; perfumes; bleaching preparations and other substances for laundry use; cleaning, polishing and abrasive preparations.

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

27 events

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Oct 05, 2026

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 71 RECEIVED

Sep 01, 2026

TEAS SECTION 71 RECEIVED

NEW REPRESENTATIVE AT IB RECEIVED

Mar 19, 2026

NEW REPRESENTATIVE AT IB RECEIVED

INTERNATIONAL REGISTRATION RENEWED

Feb 12, 2026

INTERNATIONAL REGISTRATION RENEWED

COURTESY REMINDER - SEC. 71 (10-YR) E-MAILED

Nov 01, 2025

COURTESY REMINDER - SEC. 71 (10-YR) E-MAILED

NEW REPRESENTATIVE AT IB RECEIVED

May 23, 2025

NEW REPRESENTATIVE AT IB RECEIVED

CHANGE OF NAME/ADDRESS REC'D FROM IB

Apr 19, 2024

CHANGE OF NAME/ADDRESS REC'D FROM IB

REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK.

Mar 21, 2023

REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK.

NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED

Mar 21, 2023

NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Mar 20, 2023

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

TEAS SECTION 71 & 15 RECEIVED

Sep 15, 2022

TEAS SECTION 71 & 15 RECEIVED

NOTIFICATION PROCESSED BY IB

Dec 16, 2016

NOTIFICATION PROCESSED BY IB

GRANT OF PROTECTION CREATED, TO BE SENT TO IB

Dec 01, 2016

GRANT OF PROTECTION CREATED, TO BE SENT TO IB

FINAL DISPOSITION PROCESSED

Dec 01, 2016

FINAL DISPOSITION PROCESSED

FINAL DISPOSITION NOTICE SENT TO IB

Dec 01, 2016

FINAL DISPOSITION NOTICE SENT TO IB

REGISTERED-PRINCIPAL REGISTER

Nov 01, 2016

REGISTERED-PRINCIPAL REGISTER

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

Oct 02, 2016

NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB

PUBLISHED FOR OPPOSITION

Aug 16, 2016

PUBLISHED FOR OPPOSITION

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

Aug 10, 2016

NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

Aug 10, 2016

NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB

NOTICE OF PUBLICATION

Jul 27, 2016

NOTICE OF PUBLICATION

APPLICATION FILING RECEIPT MAILED

Jul 15, 2016

APPLICATION FILING RECEIPT MAILED

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jul 11, 2016

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

ASSIGNED TO EXAMINER

Jul 11, 2016

ASSIGNED TO EXAMINER

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 11, 2016

APPROVED FOR PUB - PRINCIPAL REGISTER

LIMITATION FROM ORIGINAL APPLICATION ENTERED

Jul 08, 2016

LIMITATION FROM ORIGINAL APPLICATION ENTERED

SN ASSIGNED FOR SECT 66A APPL FROM IB

Jul 07, 2016

SN ASSIGNED FOR SECT 66A APPL FROM IB

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