Who owns the NOW trademark?

The NOW trademark is owned by SWIMC LLC.

What class is the NOW trademark registered in?

The NOW trademark is registered in Class 002 (Paints, varnishes, lacquers & dyes).

What is the serial number for NOW?

The USPTO serial number for NOW is 73129782.

What is the registration number for NOW?

NOW is registered under USPTO registration number 1099937.

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NOW

USPTO Trademark Record

REGISTERED

NOW

SN 73129782·Reg 1099937·Filed Jun 09, 1977

Owner SWIMC LLC

Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants, dyes; inks for printing, marking and engraving; raw natural resins; metals in foil and powder form for use in painting, decorating, printing and art.

NOW (Serial No. 73129782), Registration No. 1099937, is a registered US trademark filed on Jun 09, 1977 by SWIMC LLC. This trademark covers Class 002 (Paints, varnishes, lacquers & dyes).

Section 8/9 declaration window: August 22, 2028

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Full conflict analysis for NOW (SN 73129782) against the USPTO database with detailed risk factor explanations. AI-powered — takes ~1-2 min.

Mark Intelligence

NOW (Reg. #1099937) is a registered US trademark that has been protecting its owner, SWIMC LLC, since 1977. The mark covers Class 002 (Paints, varnishes, lacquers & dyes). Goods and services include Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants, dyes; inks for pri....

FILED

Jun 09, 1977

SERIAL

73129782

REG#

1099937

REGISTERED

Aug 22, 1978

Filing Information

StatusREGISTERED

Filing DateJun 09, 1977

Serial Number73129782

Registration No.1099937

Registration DateAug 22, 1978

Status DateMay 07, 2018

Next RenewalAugust 22, 2028

Filing Basis & Declarations

Standard Characters ClaimedFiled as Use ApplicationUse Application CurrentlySection 8 AcceptedSection 15 AcknowledgedTrademark

Full Goods & Services

CLASSES

OFFICE

USPTO

COUNTRY

Class 002Paints, varnishes, lacquers & dyes

US codes: 006, 011, 016

First use anywhere: May 04, 1977

First use in commerce: May 04, 1977

This description is as filed with the USPTO and defines the scope of trademark protection.

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Status History

26 events

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 03, 2026

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 03, 2026

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 03, 2026

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 03, 2026

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 03, 2026

TEAS CHANGE OF CORRESPONDENCE RECEIVED

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

May 07, 2018

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

May 07, 2018

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

May 07, 2018

REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

May 07, 2018

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

TEAS SECTION 8 & 9 RECEIVED

Apr 27, 2018

TEAS SECTION 8 & 9 RECEIVED

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 10, 2018

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 10, 2018

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Mar 28, 2018

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Aug 22, 2017

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 02, 2010

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Nov 12, 2009

TEAS CHANGE OF OWNER ADDRESS RECEIVED

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Nov 12, 2009

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Mar 11, 2008

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Mar 11, 2008

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

ASSIGNED TO PARALEGAL

Feb 28, 2008

ASSIGNED TO PARALEGAL

TEAS SECTION 8 & 9 RECEIVED

Feb 25, 2008

TEAS SECTION 8 & 9 RECEIVED

CASE FILE IN TICRS

Dec 28, 2007

CASE FILE IN TICRS

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Nov 19, 1998

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

RESPONSE RECEIVED TO POST REG. ACTION

Sep 23, 1998

RESPONSE RECEIVED TO POST REG. ACTION

POST REGISTRATION ACTION MAILED - SEC. 9

Sep 09, 1998

POST REGISTRATION ACTION MAILED - SEC. 9

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

Aug 05, 1998

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

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